As our VP, Global Brand Marketing at Arc'teryx, you will lead a dynamic team of leaders responsible for shaping the brand's reputation, telling our most authentic story, and developing the frameworks of our marketing strategy and positioning on a global scale. You will be instrumental in creating and driving global brand strategies that communicate our most important values, product, and narratives while connecting our brand to the outdoor communities with many diverse audiences. Your leadership will help guide Arc'teryx into the future through expert strategic positioning and management of our brand narrative.

This role is ideally based out of our North Vancouver office and is open to hybrid work. You and your team of direct reports will partner closely with Product Design, Product Planning/Merchandising, Executive Leadership, Consumer Engagement functions, Regional Marketing, Brand Creative, and Brand Communications to execute the Arc'teryx brand strategy, both within the organization and externally with our guest. Building, managing, evolving, and owning key gates within our global GTM process Fostering close collaboration with cross-functional teams including Design, Product, and Commercial Overseeing the creation of resonant, innovative brand campaigns that amplify Arc'teryx's presence across all channels Working with our Brand Intelligence team to establish performance metrics and KPIs to gauge the impact of brand initiatives,



and continually refine strategies based on data-driven insights Championing a culture of belonging within the brand marketing function, embedding Arc'teryx's values into all aspects of brand strategy In collaboration with design, helping enable creativity and innovation to reach new market segments Strategic coordination with our community, social and environmental partnerships Presenting strategy and product stories at all key stage gate meetings to excite and inspire stakeholders Setting the global benchmark for how we build our brand through major community investment, storytelling, and partner/athlete relationship You are acutely aware of the outdoor industry, technical outdoor product, you are connected to the culture of outdoor sport, and understand the highest-level of mountain athlete performance You've built a successful career on collaborating and inspiring ideas that have led to major global brand advancements in the outdoor industry (both vertical and wholesale) You set a clear vision, align your team around common objectives, and foster commitment to these objectives You have an advanced understanding and deep experience with brand marketing levers, touchpoints and systems for a consumer goods business.

You understand the retail and digital landscape including the latest trends and innovations You inspire breakthrough thinking and strive for continuous improvement You remain highly adaptable and adaptable when faced with ambiguity

📌 VP, Brand Marketing - Remote (North Vancouver)
🏢 The Digital Asset Management Consortium
📍 North Vancouver