Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. Vice President, Creator Marketing Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action.

We’re looking for a Vice President, Creator Marketing to lead and grow our Creator Marketing business in Canada , with a primary focus on Brand and Health sector clients , while contributing to the strategic expansion of our Creator Marketing offering across North America . Reporting into the Head of Creator, North America , this role is ideal for a senior leader who can both drive client excellence and build the future of creator marketing at Edelman —shaping integrated programs that deliver measurable business outcomes, foster innovation, and unlock new growth opportunities. As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of clients, lead high-performing teams, and partner closely with regional and global stakeholders to scale best‑in‑class creator solutions.

Lead a portfolio of Brand and Health clients in Canada, delivering strategic, insight-led creator marketing programs that drive business impact Serve as a senior strategic advisor to clients, building trusted relationships and guiding complex, multi-market engagements Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities, and revenue streams Oversee the development and execution of integrated,



cross-channel creator campaigns spanning social, digital, experiential, and earned media Lead, mentor, and inspire high-performing teams, fostering a culture of collaboration, inclusion, and excellence Drive operational rigor, process improvement, and best practices within the Creator Marketing discipline Support current business efforts, including pitches, proposals, and organic account growth Stay at the forefront of creator, platform, regulatory, and cultural trends—particularly within Brand and Health contexts A proven leader in creator marketing with a strong track record of scaling programs, teams, and businesses Deeply knowledgeable about the creator ecosystem, including platform dynamics, creator tiers, legal and compliance considerations (especially within Health), and measurement frameworks A strategic builder who champions new services, processes, and ways of working within Creator Marketing 10+ years of relevant experience in communications, marketing, or related fields ~ Bachelor’s degree or equivalent work experience Demonstrated success leading creator marketing strategies in agency and/or brand environments Experience working with Brand and Health clients; Deep expertise in creator partnerships, content strategy, and ROI-driven campaign development Strong track record of growing business, including new business development and organic account expansion Demonstrated pulse on creator marketing trends, platform innovations, and emerging talent We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway.

📌 VP, Creator Marketing (Brand & Health) (Toronto)
🏢 Edelman
📍 Toronto