Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a You

Tube Content Strategist.

Join the Team: Martell Media is a fast-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands.

The team moves quickly, values ownership, and is committed to producing world-class content that drives both audience growth and business results.

More information can be found here: Responsibilities: If you are a rare individual who understands what makes content perform at scale and can turn ideas into videos that attract millions of views, this role is for you.

Martell Media is looking for an experienced You

Tube Content Strategist who can help shape the future of the company''s You

Tube presence.

This is not a junior content role.

We are looking for someone who already understands You

Tube at a high level, has a strong storytelling background, and can confidently bring recommendations, ideas, and strategic direction to the team.

Success in this role means consistently identifying content opportunities, creating compelling narratives, analyzing performance data, and helping develop content that grows both audience and revenue.

This role includes: Developing and owning You

Tube content strategy focused on audience growth and engagement Generating high-potential video concepts with the ability to identify million-plus view opportunities Writing compelling scripts that align with channel objectives and audience interests Analyzing You

Tube performance metrics and translating insights into actionable recommendations Continuously testing, optimizing,



and improving content performance based on analytics Collaborating directly with Dan Martell and the broader content team on content planning and execution Participating in video production and filming when required Staying current on You

Tube trends, platform changes, and emerging content opportunities Challenging assumptions and proactively identifying opportunities for channel growth and improvement Contributing to content systems and processes that support long-term channel success Qualifications Proven experience developing content strategy for You

Tube channels Strong understanding of You

Tube analytics, audience behavior, retention metrics, and content optimization Demonstrated success creating, scripting, or producing high-performing You

Tube content Exceptional storytelling and narrative development skills Experience identifying content trends and translating them into successful video concepts Ability to make strategic recommendations backed by performance data Comfortable working in a fast-paced, creator-led environment Strong communication skills with confidence to present ideas and challenge existing approaches Experience in film production, directing, scriptwriting, or content production is considered a strong asset but is not required Self-starter who requires minimal oversight and can operate independently Our Ideal Teammate Is Someone Who: Is proactive and accountable Thinks strategically and executes consistently Communicates with clarity and confidence Brings a positive, growth-oriented mindset Is highly organized and dependable Embraces learning and feedback Cares deeply about doing great work Has strong creative instincts supported by data and analytics Is passionate about storytelling and audience growth Brings fresh ideas and isn''t afraid to challenge the status quo Location: In Office-Kelowna, BC Employment Type: Full time Employee

📌 YouTube Content Strategist (Kelowna)
🏢 Serv Recruitment Agency
📍 Kelowna