The Manager, Growth and Go-to-market (GTM) will lead the end-to-end execution and management of all growth, and GTM initiatives for Manulife Bank.

This critical role involves implementing Growth and GTM strategies to drive sales and revenue.
A key part of this role is leveraging technology, including existing AI capabilities to automate workflows and improve efficiency for the team.

Reporting to the Director, Growth and GTM, the Manager, Growth & GTM will collaborate closely with cross-functional teams to align execution with strategic priorities.

This role demands strong organizational, communication, and leadership skills, as well as a results-driven and innovative mindset.
**Position Responsibilities:**
_Growth & GTM planning and execution_
Lead the end-to-end delivery of GTM strategies for digital sales initiatives, ensuring alignment with strategic objectives, enhancing engagement across the journey.

Monitor the progress, health, and sustainability of the overall strategy.

Collaborate with cross-functional teams to ensure GTM strategies are cohesive and supported by well-aligned offerings.

Manage resources effectively to ensure all initiatives are delivered on time and in full (OTIF) and meet strategic goals.

Partner with distribution and customer success teams to ensure a seamless onboarding and enhanced advisor experience.

Identify and address risks and dependencies, proactively resolving issues to keep initiatives on track.
_Operational Excellence_
Lead Agile operations for growth initiatives, including sprint planning, backlog management, and daily standups.

Facilitate Agile ceremonies such as retrospectives, reviews, and refinement meetings to drive continuous improvement and team alignment.

Collaborate with the Digital Delivery and cross-functional teams to ensure seamless integration of initiatives and alignment with broader business goals.

Monitor sprint progress, resolve blockers, and ensure on-time and in-full (OTIF) delivery of tasks and initiatives.

Maintain and prioritize the backlog, ensuring it reflects strategic priorities and delivers business value.

Drive a culture of continuous learning and improvement, encouraging feedback and innovation.
_Process Building and Optimization_
Design and implement scalable processes to support Agile delivery and GTM execution, ensuring consistency and efficiency.

Continuously assess and optimize workflows, removing inefficiencies and introducing best practices.

Leverage technology, including existing AI capabilities to automate workflows, streamline operations, and drive efficiency for the team.

Establish clear roles, responsibilities, and workflows to enhance collaboration and accountability across teams.

Drive process innovation by identifying gaps and opportunities to improve delivery speed, quality, and impact.
_Collaboration & Stakeholder Engagement_




Partner closely with internal stakeholders to align on priorities, gather input, and drive buy-in for initiatives.

Foster strong relationships with cross-functional teams to ensure alignment and integration of efforts.

Act as a bridge between strategic planning and operational execution, ensuring clear communication and alignment of objectives.
**Required Qualifications:**
6+ years of experience in GTM strategies and execution, ideally within a growth-focused workplace.

Bachelor's degree in Business, Marketing, or a related field; advanced degree preferred.

Strong verbal and written communication skills, with the ability to clearly articulate priorities and updates to stakeholders.

Experience in building and optimizing processes, with a track record of leveraging technology and AI to enhance efficiency.

Proficiency in CRM (e.g., Salesforce), marketing analytics, data visualization tools; experience managing high-touch customer engagement and agency relationships.

Demonstrated ability to manage the end-to-end and complex delivery of growth initiatives.

Experience in leading Agile operations, including sprint planning, backlog management, and cross-functional collaboration.
**_When you join our team:_**
We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we'll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.
**マニュライフとジョン・ハンコックについて**
マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、
https://www.manulife.co.jp/ lをご覧ください。
**マニュライフは機会均等を是とする雇用主です**
マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。
雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 [email protected] までご連絡をお願いします。
**Referenced Salary Location**
Waterloo, Ontario
**Working Arrangement**
ハイブリッド勤務
**Salary range is expected to be between**
$85,300.00 CAD - $135,300.00 CAD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

If you are applying for this role outside of the primary location, please contact
[email protected]
for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness perks, and employee/family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact
[email protected]
for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Manager, Strategic Marketing, Manulife Bank (Waterloo)
🏢 Manulife
📍 Waterloo