JOB OPENING– POSTING #MC2026-01

Digital Marketing Coordinator

The Infrastructure Health and Safety Association (IHSA) is part of Ontario’s health and safety system, which includes the Ministry of Labour, Immigration, Training and Skills Development (MLITSD), the Workplace Safety and Insurance Board (WSIB), and six health and safety associations. IHSA is a leader in health and safety education. Through skills-based training, auditing, and evaluation, we provide safety solutions to those who perform high-risk activities. Our goal is to support safe and healthy workplaces free from incidents, injuries, illnesses or fatalities.

Why work with us? Learn more about who we are: https://www.youtube.com/watch?v=cl0yVJwADjk

Why should you join our team?

- Competitive salary with a defined-benefit pension plan for our employees.
- Comprehensive benefits package including life insurance coverage; dental plan, extended health care, and disability leave coverage.
- Support for personal and professional growth and development, tuition assistance and membership reimbursement, with an opportunity for potential career advancement.
- Start at 3-weeks vacation, paid holiday shutdown, wellness days, and discounted gym membership as well.
- A meaningful, rewarding, and challenging career opportunity to make a positive impact in the health and safety industry.

POSITION SUMMARY:

The Digital Marketing Coordinator supports IHSA’s Marketing and Communications Department goals by developing and executing data-informed digital strategies across email, web, paid media, SEO, and social media. The incumbent is responsible for building accurate tracking systems, interpreting platform analytics, improving digital campaign performance, optimizing audience targeting, supporting website growth strategies, enhancing user engagement, and delivering strategic insights and recommendations that support organizational goals and enhance public engagement with IHSA's health and safety resources. The Digital Marketing Coordinator reports to the Manager of Marketing and Communications.

DATE OF POSTING: July 24, 2026

LOCATION: Remote Work

NUMBER OF VACANCIES: 1 New Vacancy

SALARY: $79,598.54– $93,610.71

RESPONSIBILITIES:

- Coordinates and optimizes digital campaign execution across email, paid media, social media, SEO, and website initiatives by implementing and maintaining UTM tracking systems, campaign reporting to improve attribution accuracy,



campaign performance, audience growth, and digital marketing decision-making across platforms.
- Interprets user behaviour using GA4, Hotjar, SEMrush, Linkedin Campaign Manager, Meta, Hootsuite, and Higher Logic to generate actionable insights, identify audience trends, campaign opportunities, engagement patterns, and performance gaps in collaboration with the Marketing team members.
- Implements improvements to marketing and digital strategy by interpreting platform capabilities, campaign performance, audience behaviour, trends, and leveraging underutilized tools such as, but not limited to, AI, Higher Logic, and GA4.
- Provides strategic recommendations on platform capabilities, campaign optimization opportunities and audience strategies to support the development of effective marketing strategies to improve audience quality to reduce unsubscribes, increase engagement, and meet key performance goals.
- Coordinates with IT and writers as required to support the optimization of IHSA’s website by applying Search Engine Optimization (SEO) best practices, maintaining keywords and metadata, and identifying opportunities to improve organic search visibility, content discoverability, and user experience.
- Provides digital marketing support by preparing weekly and monthly reports on current initiatives, reviewing campaign performance, and interpreting audience insights, which assist in identifying opportunities for increased engagement, campaign optimization, and digital growth across platforms.
- Prepares and presents strategic reports (i.e., traffic source analysis, campaign summaries, audience insights, paid media performance, and organic search trends optimization recommendations) by reviewing data across platforms and interpreting predictive key trends. Coordinates and optimizes paid media initiatives across Linkedin, Meta, Youtube, and Google platforms with a focus on audience targeting, engagement, conversion, optimization, and cost efficiency.

QUALIFICATIONS:





- Post-secondary education completion in Digital Marketing and SEO or related field required and minimum of 4 years related experience required.
- Knowledge of Google Analytics 4 (GA4) required.
- Knowledge of Hotjar, SemRush, Higher Logic, Constant Contact, HubSpot, Linkedin Campaign Manager and Meta Business Suite is considered an asset.
- 75% minimum interview score required for consideration.

REPLY TO: Human Resources

JOB CLOSING DATE: August 10, 2026

IHSA is committed to foster a workforce that reflects the communities we serve and to promote fairness, equity, dignity, and respect. We value diversity and show due consideration for each other’s opinions, perspectives and uniqueness that creates an all-inclusive work environment where everyone can contribute to their full potential.

IHSA is committed to providing equal chance to qualified individuals wishing to join the Association. IHSA will provide accommodation to applicants with disabilities throughout the assessment, selection and recruitment process. Applicants requesting accommodation are asked to advise Human Resources of the nature of accommodation that is required.

IHSA is committed to transparency in our hiring practices. Please be advised that we may use artificial intelligence (AI) technology to assist in screening, assessing, or selecting applicants during the recruitment process.

Thank you for your interest in IHSA. To be considered for this competition, applicants must include a resume clearly identifying how they meet the qualifications as outlined in this position and be forwarded to Human Resources no later than the date on the job closing. Applications should also include a cover letter and reference the posting #MC2026-01. This information will be used as part of the selection process. We appreciate the interest of all applicants, however, only candidates selected for an interview will be contacted.

Job Types: Full-time, Permanent

Pay: $79,598.54-$93,610.71 per year

Benefits:

- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care

Application question(s):

- Have you completed post-secondary education completion in Digital Marketing and SEO or related field required?
- Do you have a minimum of 4 years related experience?

Work Location: Remote

📌 Digital Marketing Specialist (Ontario)
🏢 Infrastructure Health and Safety Association
📍 Ontario