Elevate customer engagement with Zynga as a Senior Manager of Lifecycle Marketing. Oversee a diverse team while shaping multi-genre strategies for player retention and engagement.In this role, you will manage and mentor a team of Managers and Specialists, ensuring alignment with wider business objectives. Your data-driven approach will shape lifecycle marketing initiatives across popular game genres like Slots, Racing, and Match-3. Collaborate with cross-functional teams to enhance strategies, boost player engagement, and ultimately support organizational goals.Key Responsibilities:- Lead and develop a team of Managers and Specialists- Design nurture programs to boost customer retention- Define go-to-market strategies for product launches- Monitor technology adoption for improved efficiency- Present performance findings to stakeholdersRequirements:- Bachelor's degree with 5+ years in CRM or Lifecycle Marketing- 2+ years managing teams, focusing on goal-setting- Proficiency in HTML, SQL, and CMS tools- Experience in email deliverability practices- Solid analytical skills to improve conversion metricsDrive player loyalty and enhance Zynga’s marketing impact by leveraging your leadership and analytical expertise.#J-18808-Ljbffr

📌 Lifecycle Marketing Senior Manager At Zynga (Toronto)
🏢 Zynga
📍 Toronto