OverviewAt LumiQ, we’re on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. LumiQ is proud to be a 2025 Deloitte Fast 50 and Fast 500 winner and has secured strategic investment to fuel expansion globally. We are a certified Great Place to Work and value transparency, ownership, innovation, and empathy.If you’re ready to make a real impact and help us transform professional education, we’d love to hear from you!RoleLumiQ is seeking an experienced Senior Product Marketing Manager to join our Product team. This role bridges product development (tech and content) and go-to-market teams (Sales and Customer Success). As the sole Product Marketer on the team, you will be responsible for messaging, enablement, and external communications that drive acquisition and retention. You will work with cross-functional teams including Product Managers (Tech and Content), Strategy & Insights, Design, Regulatory Compliance, and Sales and CS managers.Who You AreExperienced PMM:You have 7+ years of experience in Product Marketing within B2B SaaS and/or professional education.Independent & Proven:You have the proven ability to manage the product marketing function end-to-end.Exceptional Writer:You possess strong writing skills with experience in technical case studies, whitepapers, and lifecycle email sequences.Collaborative Partner:You have a track record of working effectively with Product, Sales, and Design teams to meet organizational goals.Technically Proficient:You are comfortable managing content within a CMS and using marketing automation tools to execute email campaigns.What You 'll Be Responsible ForSales & CS Enablement:Developing and maintaining the foundational sales toolkit (pitch decks, one-pagers, battle cards)



and ensuring revenue teams are trained on new features and value propositions.Content & Case Studies:Producing high-quality collateral, such as whitepapers and industry-specific case studies, that demonstrate the ROI of the LumiQ platform.Customer Insights:Interviewing customers to extract success stories for use across the marketing and sales funnel.Lifecycle Marketing:Owning lifecycle marketing and outbound communication for prospective and active users to drive acquisition and keep them informed of product updates.Engagement Monitoring:Tracking engagement metrics across outbound channels to identify and implement improvements.Website & Positioning:Managing website content to ensure it accurately reflects benefits and translating product updates into clear, benefit-driven copy.Brand Advocacy:Maintaining a consistent brand voice across all technical and educational product marketing assets.SalaryThe expected base salary for this position is: CAD $110,000 - $140,000.Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.Location & HybridThis is a versatile hybrid role based out of Toronto, Canada. Employees will be expected to commute to the office 2 times a week. For training and onboarding, in-office time may be higher.Benefits and PerksHealth Benefits:Available after 3 months, including a yearly health spending account. Access to an Employee Assistance Program for additional support.Hybrid Work Style:Remote work with a downtown Toronto office, snacks, events, and ping pong.Monthly Team Social Events:Examples include Super Smash Bros party, hot chocolate bar, Blue Jays game, and more.Schedule Flexibility:We support life outside of work, including mid-day appointments or school pickups.Nomad Policy:Work remotely 4 weeks per year from anywhere in the world.Endless Learning:Access to LumiQ’s platform for podcasts on soft skills, career development, leadership, and more.LumiQ Clubs:Join an existing club or start your own.#J-18808-Ljbffr

📌 Senior Product Marketing Manager - C$110,000 - C$140,000 A Year (Toronto)
🏢 LumiQ
📍 Toronto