Lead tourism growth as the Director of Market Development & Communications. This senior role focuses on strategic marketing, brand development, and communication leadership in a full-time capacity.
As a key advisor to the Executive Director, you will shape priorities for sustainable growth in this management position. This role requires expertise in strategic planning, relationship-building, and innovative market development strategies that enhance the destination’s reputation and increase visitor engagement.
Key Responsibilities:
• Develop integrated marketing and brand strategies
• Lead storytelling, public relations, and media relations
• Monitor campaign performance and marketing analytics
• Identify market opportunities and build strategic partnerships
• Contribute to organizational governance and planning
Requirements:
• Degree in Communications, Marketing, or relevant field
• 5+ years in senior leadership roles
• Proven experience in destination marketing and tourism
• Solid writing and storytelling abilities
• Capable of navigating complex stakeholder environments
Elevate destination branding and foster tourism growth through your strategic leadership.
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📌 Director of Market Development in Tourism (Penticton)
🏢 Visit Penticton
📍 Penticton