Position Overview

At Dare Foods, a leading CPG company based in Canada, a marketing career presents a distinctive chance for you to shape strategies and assume the role of a general manager for your brands. As the Assistant Brand Manager, you will work with an experienced and passionate team of marketers and Agency partners to drive the business forward via first-class brand-building, consumer-centric innovation, and integrated business planning. As a developing marketer, you will lead the thinking and execution of specific elements of the marketing mix and the portfolio’s priority projects. You will also assist the Brand Manager in short and long-term brand planning. You are developing a strong Marketing technical skill set and can lead cross functionally to assist in bringing winning new products, packaging and consumer programs to the market.

- This position is located at the company’s head office in Cambridge, Ontario but Dare offers a hybrid working model where time can be split between in-office and at-home work
- As a family-owned company, Dare values respect, integrity, teamwork, diversity, and continuous improvement with a culture that is collaborative, results-oriented, and nimble

Key Responsibilities

- Recommending brand strategy grounded in fact-based consumer insights, including target, positioning, and objectives
- Assessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategies

Marketing execution

- Leading agencies and internal stakeholders to create and execute integrated marketing support including consumer promotions, digital media campaigns, partnership programs, new or refreshed package designs and other marketing programs and materials

Business management

- Identifying opportunities for portfolio growth and optimization, and mitigating risks, including developing the annual business plan and growth projections and presenting to senior leadership for alignment
- Managing the P&L; to deliver against growth and profit targets




- Management of annual marketing budget, including reconciliation and ensuring 100% spend on target
- Working with the R&D; and Innovation teams to create a robust innovation pipeline driven by consumer trends
- Leading cross-functional teams to bring product and packaging innovations and renovations to market

Who are we looking for?

- Minimum Qualifications:
- 1-3 years of assistant brand management or related marketing experience, preferably at a CPG company (inclusive of co‑op and intern positions)
- A post‑secondary degree in business/marketing or related field
- Passion to deliver results and think strategically
- Analytical skills and a creative mindset – Nielsen experience an asset
- Strong time management skills/able to prioritize daily demands
- Demonstrated capability to manage fast‑moving projects successfully to completion
- Effective communication – in writing, verbally, and presenting
- Ability to build and maintain positive working relationships and to work collaboratively with others to meet shared objectives
- A winning attitude including being results‑driven, collaborative and curious with the ability to work independently a fast‑paced environment

Total Rewards Package

Our Total Rewards package reflects the investment we make in our employees to help them and their families achieve their well‑being goals. Total Rewards at Dare Foods includes a competitive base salary, comprehensive health and wellness benefits and retirement programs. In addition, we offer paid time off, career development opportunities as well as reward and recognition programs.

At Dare Foods Limited , we are dedicated to creating an inclusive, accessible, equal‑opportunity environment that welcomes all individuals from all backgrounds because we know it will make our company a better place to work. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of application and employment.

Salary offers will be determined based on the candidate's skills, experience, and internal equity.

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📌 Assistant Brand Manager (Cambridge)
🏢 Dare Foods
📍 Cambridge