Reports To:
VP of Ecommerce & Digital Marketing

Job Type:
Full-Time Employee

Working Hours:
40 hours per week, Monday to Friday

Location:
Vancouver based; hybrid (2-3 days in office)

Who We Are

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that. Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is healthier for our bodies

and minds, we are creating what is healthier for the planet, too.

What We Value

We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the sky is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense

of body positivity and self-love. Our values guide our work and our mission guides our values.

Want to join us?

Together

Every voice shapes the future

Ownership

Embody integrity and reliability

Evolve

Rise to meet challenges

About the Role

We are looking for an exceptional Social Media Manager and Content Creator who lives and breathes social media. This is not a traditional social media management role—we are looking for a creator-first marketer who understands how to capture attention, create culturally relevant content, and turn ideas into viral-worthy videos that drive engagement, brand awareness, and sales.

You will own our organic social media presence across platforms including Instagram, TikTok, Facebook, YouTube Shorts, and emerging channels. You’ll be responsible for creating compelling content, growing our community, and developing social-first creative that can also be adapted for paid advertising campaigns.

The ideal candidate is equal parts strategist, storyteller, videographer, editor, trend hunter, and marketer.

Key Responsibilities

Content Creation

- Conceptualize, produce, film, edit, and publish high-performing social media content.
- Create engaging short-form videos optimized for Instagram Reels, TikTok, YouTube Shorts, and Facebook.
- Develop compelling Instagram Stories, carousels,



behind-the-scenes content, and community-focused content.
- Capture product, lifestyle, founder, customer, and event content that aligns with brand objectives.
- Create content that feels native to each platform while maintaining brand consistency.
- Identify and leverage trends, memes, sounds, and cultural moments in a way that feels authentic to the brand.

Social Media Strategy

- Develop and execute a comprehensive organic social media strategy.
- Build and maintain a content calendar aligned with marketing campaigns and business goals.
- Monitor performance metrics and continuously optimize content based on audience engagement and platform trends.
- Stay ahead of algorithm changes, platform updates, and emerging social media opportunities.
- Generate and test new content concepts designed to maximize reach, engagement, and shareability.

Community Growth & Engagement

- Grow and engage our online communities across all social platforms.
- Manage Social Listening strategy and execution, and respond to comments, messages, and user-generated content opportunities.
- Develop comment-marketing strategy and participate in brand-aligned conversations across social channels (inc. Meta, Tik Tok, Reddit, etc.)
- Foster authentic conversations and brand advocacy.
- Identify and cultivate relationships with creators, influencers, and brand ambassadors.

Performance Marketing Support

- Collaborate with the marketing team to develop creative assets for paid social campaigns.
- Repurpose top-performing organic content into advertising creatives.
- Generate multiple creative variations for testing and optimization.
- Understand key performance metrics such as CTR, ROAS, engagement rate, watch time, and conversion performance.

Analytics & Reporting

- Track and report on content performance and audience and follower growth.
- Analyze engagement patterns and identify opportunities for improvement.
- Use insights and data to guide future content decisions and creative strategy.

Your Skills & Experience

Required

- 3+ years of experience managing social media accounts and creating content for consumer brands.




- Proven track record of creating content that drives significant organic reach and engagement.
- Solid portfolio showcasing viral or high-performing social media content.
- Advanced video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar.
- Excellent copywriting and storytelling skills.
- Deep understanding of Instagram, TikTok, Facebook, and YouTube content ecosystems.
- Ability to independently shoot, edit, and publish content quickly.
- Strong understanding of social media analytics and performance metrics.
- Highly creative, proactive, and comfortable working in a fast-paced environment.

Preferred

- Experience creating content for direct-to-consumer (DTC) or consumer product brands.
- Experience working with influencers and content creators.
- Photography and videography skills.
- Experience creating content specifically designed for paid social advertising.
- Familiarity with Meta Ads Manager, TikTok Ads, and performance marketing principles.
- Experience using AI-powered creative tools and content production workflows.

What Success Looks Like

- Significantly increase organic reach and engagement across key social channels.
- Consistently create content that generates strong shares, saves, comments, and views.
- Build a recognizable and distinctive brand voice on social media.
- Develop a repeatable content engine that produces high-quality content efficiently.
- Contribute top-performing creative concepts that improve paid advertising performance.
- Help establish the brand as a leader within its category through social storytelling.

Key Traits We Are Looking For

- Obsessed with social media and internet culture.
- Naturally curious about why content goes viral.
- Creative thinker who can generate ideas quickly.
- Strong visual storyteller.
- Self-starter who takes ownership and moves fast.
- Comfortable being on camera and directing others on camera.
- Data-driven but creatively fearless.
- Passionate about building brands people genuinely love.

Final Thoughts

We believe that diversity fuels innovation and we enthusiastically celebrate multiple approaches and points of view. In that spirit of inclusivity, we do not discriminate on any basis and we encourage all qualified candidates to apply. While we welcome all applications, we will only respond directly to those short-listed for a role. Thank you for your understanding and best of luck in your career journey.

Salary Range:

$75,000-$90,000

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📌 Content Creator & Social Media Manager (Vancouver)
🏢 Socket.dev
📍 Vancouver