6-month contract position (with potential for permanent)About Blindside NetworksBlindside Networks builds BigBlueButton, the world’s leading open-source virtual classroom, trusted by thousands of educational organizations globally, including the French Ministry of Education and the European Commission.We believe every student in the world should have access to a high-quality online learning experience. We believe every educator deserves the best platform to deliver it. That’s why we built BigBlueButton.We’ve also built a focused, high-trust team. We ship real things, operate with discipline, work with a global community, and care deeply about education.The RoleWe’re not a growth-at-all-costs shop, but we’re at a stage where deliberate growth is the mandate, so we’re searching for an experienced Marketing Manager to play a key role in driving that growth.Reporting to the CEO, in this role you'll own the top of the funnel and tackle a critical market positioning challenge: many educational organizations today believe that Teams and Zoom are all you need to deliver online classes (they are not, and if they were, the learning during Covid-19 would have turned out much better). You'll be responsible for countering that belief, for changing the metrics from counting webcams and “Teams is free because we already have it” to measuring learning outcomes (you know, the real reason the organization is delivering the virtual class).If you want to run playbooks someone else designed, this isn't the role. If you want to expand the market of an existing organization and see your fingerprints on the results, it is.This is a demand generation role at its core, but one that requires robust product instincts. You'll need to understand how BigBlueButton delivers better learning outcomes, translate that into clear positioning, and use modern (including AI-enabled)



tools to rapidly test and scale what works.What You'll OwnDemand generation & paid acquisitionBuild attribution infrastructure: know which channels are actually producing qualified leadsAudit and optimize the full lead journey from click to contact form to conversionStand up and manage paid campaigns across Google and LinkedIn — our first structured investment in this channelContent & organic channelsPosition and punch through the noise to get our message: there is a better way to deliver online classes IF you measure the right metrics.Develop a content calendar that reflects our pedagogical positioning, not feature listsOwn SEO strategy and execution, working with existing content assetsPerformance reportingDefine and track the metrics that matter: CPL, CAC, channel mix, conversion ratesBuild a monthly reporting cadence that informs product and sales decisions, not just marketing onesBring a critical eye based on past experience to optimize each campaignAI-enabled growth & product marketingUse AI tools to accelerate campaign creation, testing, and iterationTranslate product capabilities into clear, outcome-driven messagingIdentify opportunities to embed marketing into the product experience (onboarding, activation, education)Build feedback loops between product usage, user behaviour, and marketing strategyChannel & partner marketingSupport co-marketing with Moodle Partners (we have over thirty of them), Instructure (Canvas),



and emerging DACH partnersCreate campaign assets that channel partners can use to drive their sales (and as they share revenue with us, our sales as well)Identify and test new acquisition channels appropriate to our market (education, open source)What We’re Looking ForYou haveDemonstrated track record of driving pipeline growth at a SaaS company, not just brand or content work, but leads that became revenueHands‑on paid acquisition experience: Google Ads and/or LinkedIn, with real budget ownershipComfort operating without a large team beneath youExperience working inside or closely alongside a product organization where you can demonstrate you understand how product and marketing interact, and you can translate technical differentiation into buyer languageStrong signalExperience marketing open-source software or developer/technical productsFamiliarity with the education sector (K-12, Higher Ed, or corporate L&D)Experience building from scratch: first marketing hire, early-stage team, or greenfield channelAble to write with your own voice (we value people who can write, not just prompt)What This Is NotA brand management role. We have a brand. We need a pipeline.A content-first role. Content serves demand generation here, not the other way around.A coordination role. You won't be managing agencies day-one or organizing events. You'll be building the foundation that eventually supports those things.Want to learn more about us? Check out the first 15 minutes of this presentation by Fred Dixon, co-founder of BigBlueButton and CEO of Blindside Networks… https://youtu.Be/BUOEhLHo1D8Blindside Networks values diversity and is committed to fostering an environment of inclusion.We are proud to accommodate individuals with disabilities throughout the recruitment and selection process. Please indicate your need for accommodations in your application.#J-18808-Ljbffr

📌 Demand Generation Marketing Manager (Varennes)
🏢 ATIA
📍 Varennes