If you’re a senior brand and marketing leader who values clarity, credibility, and good judgment over hype, this role may be for you.Smart, Savvy + Associates is proud to partner withSafetek Profire & Hub Fire Engines, in the search for aHead of Brand & Marketing .This is a senior, hands‑on leadership role for someone who understands that in public safety, a brand is built on trust, not just a campaign calendar. Reporting directly to the President, you’ll own the brand and marketing function end‑to‑end, shaping a strategy that reflects the company’s values and genuinely supports the firefighters and first responders who rely on these vehicles every day.Initially, as a team of one, you’ll set direction, make priorities clear, and execute with intention — defining how the company shows up with customers, partners, and the broader industry. This role calls for sound judgment, comfort with ambiguity, and the ability to connect brand, customer experience, and business outcomes without noise or hype.About Safetek Profire & Hub Fire EnginesSafetek Profire & Hub Fire Engines serves the people who keep our communities safe. As a Canadian, family‑owned organization, they take pride in building high‑quality fire‑rescue vehicles and long‑term partnerships grounded in trust, accountability, and performance.This is a values‑driven business operating in a high‑stakes industry where credibility matters, and where marketing plays a critical role in reducing risk, building confidence, and supporting informed decision‑making.What You’ll Do…Brand Strategy & StewardshipEnsure consistency across all channels, partners, and touchpointsBalance brand evolution with continuity and trustDefine, protect, and evolve brand positioning, voice, and visual identityCustomer Insight & StorytellingTranslate frontline customer experience into credible, practical marketing narrativesBuild systems to capture real customer insight and feedbackDigital,



Content & SocialEffectively use digital and social platforms as trust‑building toolsOversee and execute content across formats, including technical and long‑form contentPartner & OEM MarketingSupport dealer and OEM partners with aligned messaging and assetsEnsure brand consistency across co‑marketing initiativesAct as a clear, credible marketing partner to the extended networkMeasurement & Decision‑MakingIdentify the metrics that matter at a leadership levelSeparate vanity metrics from meaningful business indicatorsUse data to inform decisionsLeadership & OwnershipOperate effectively as a team of one, with confidence and autonomyInfluence across Parts, Sales, Service, and leadershipTake ownership for outcomes, including setbacks and course correctionsYou bring:5+ years of progressive experience in brand and marketing rolesExperience operating independently or leading small, high‑impact functionsStrong brand judgment and systems thinkingComfort working across strategy, execution, and prioritizationClear, jargon‑free communication styleConfidence making decisions with incomplete informationRespect for the responsibility that comes with public safety and municipal customersExperience in B2B, industrial, manufacturing, or public‑sector adjacent environments is an asset, but mindset and judgment matter more than industry experience.Additional DetailsCompensation:$90,000–$120,000 base salary, plus bonus and 3 weeks vacationLocation:Abbotsford, BC. Canada and US travel required.Interested?If this role sounds like a strong next step, we’d love to hear from you.Every application is reviewed — by a human — with care and discretion.About Smart, Savvy + AssociatesSmart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we work with companies across Western Canada to help them hire with clarity and confidence.We believediverse teams drive stronger resultsand are committed to equitable, inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply.If you require accommodation at any stage of the hiring process, please let us know — we’re happy to support.#J-18808-Ljbffr

📌 Head Of Brand And Marketing - $90,000 - $120,000 A Year (Toronto)
🏢 Safetek Profire & Hub Fire Engines
📍 Toronto