BGB GroupAssociate Director, Engagement StrategyOur AgencyBGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.Position OverviewThe Associate Director, Engagement Strategy supports the development and execution of customer engagement and experience strategies across various touchpoints and digital channels. This role is ideal for a strategic thinker who is eager to contribute to CX planning, journey mapping, and omnichannel campaign strategy within the pharmaceutical and healthcare space.Key ResponsibilitiesContribute to the development of strategic engagement plans that align with brand objectives and customer needsSupport the creation of customer journey maps, identifying key moments to optimize the customer experienceAssist in the development of omnichannel strategies across paid, owned, and earned channelsCollaborate with media, analytics, and content teams to ensure alignment across tactics and performance goalsConduct competitive research and market analysis to inform strategic decisionsDraft POVs on digital trends, engagement tactics,



or new technologies relevant to healthcare marketingAid in the creation of ecosystem and channel maps that illustrate integrated campaign approachesGather and analyze data to support insight mining and optimization effortsParticipate in internal and client-facing workshops to support ideation and planningProvide light media strategy support in collaboration with media partners—assessing target audience behavior, channel performance, and opportunitiesSupport CX initiatives and advocate for customer-first thinking across teamsPreferred QualificationsBachelor’s degree in Marketing, Business, Communications, or related field4–6 years of experience in engagement strategy, brand planning, customer experience, or digital marketing—pharmaceutical or healthcare agency experience strongly preferredFamiliarity with customer journey mapping, media channel strategy, and omnichannel planningUnderstanding of the pharmaceutical advertising landscape, including HCP and DTC initiativesProficiency in tools such as Salesforce Marketing Cloud, Veeva, Sermo, and Doximity a plusDemonstrated ability to think strategically and translate insights into actionComfortable working with cross-functional teams and managing multiple workstreamsStrong communication, organizational, and presentation skillsCurious mindset with an eagerness to stay on top of emerging trends in engagement, media, and technologySalary Range$125,000-$160,000 CADThe salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.BGB Group is an equal chance employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.#J-18808-Ljbffr

📌 Associate Director, Engagement Strategy - C$125,000 - C$160,000 A Year (Toronto)
🏢 BGB Group
📍 Toronto