This role owns how customers discover, understand, and choose INDOCHINO across both appointment-led and ecommerce journeys—and how we continue to engage them over time.Digital is the front door to our business. It’s where we educate customers on why custom suiting is better than off-the-rack, why INDOCHINO is the right choice, and why now is the right time to buy. This role is responsible for deeply understanding customer needs and behaviors and turning those insights into a clear, compelling, and high-performing experience that balances education, inspiration, and conversion across multiple paths to purchase.In this role, you will own digital performance outcomes once customers land on our site—driving conversion across appointment bookings, ecommerce purchases, and repeat behavior. You’ll define how we achieve those goals by setting the digital roadmap, evolving key flows, and partnering cross-functionally to deliver an experience that is brand-aligned, intuitive, and built to convert.This role sits within the Marketing team and reports to the VP of Marketing, partnering closely with Brand, Creative, and Channel leaders, as well as Retail, Technology, and Merchandising. We’re looking for a strategic, customer-first leader who is highly collaborative, data-driven, and excited to help lead the next phase of digital innovation—raising the bar for what great digital experience looks like at INDOCHINO.Key ResponsibilitiesRevenue & Conversion PerformanceFully accountable for digital performance against core KPIs including appointment bookings, online orders, conversion rates, and revenue contributionOwn performance plans to deliver improvement in partnership with Channel leaders, Retail, and TechnologyPrioritize initiatives based on measurable business impact,



focusing resources on the highest-return opportunitiesDigital Experience & OptimizationOwn the end-to-end digital customer experience across key journeys, from first touch through post-purchaseLead the CRO test-and-learn roadmap to improve education, engagement, and conversion across customer segmentsEnsure brand-aligned education and inspiration are embedded in the experience to build confidence and reduce frictionOmnichannel JourneysOptimize the online-to-showroom journey, including booking flows, pre-appointment education, and expectation settingEnsure ecommerce experiences are frictionless and effective for customers who choose to purchase online, including both at-home and showroom-based measurement flowsDeliver a cohesive experience across digital and in-store pathways in partnership with cross-functional teamsWeb Analytics & ReportingLead web analytics and reporting to deliver actionable insight into funnel performance and customer behaviorUse insights to guide prioritization and conversion improvementEstablish a regular performance review cadence to track progress and impactTeam, Partners & RoadmapLead and develop a team across ecommerce and digital analytics, evolving capabilities, strategic thinking, and team structure over timeManage CRO, website, and ecommerce agency partners to ensure strong execution and measurable business impactOwn the digital experience roadmap in close partnership with Technology,



aligning delivery to business prioritiesQualifications8–12 years of experience in ecommerce, digital experience, digital product, or related roles within retail or consumer brands, with demonstrated leadership responsibilityProven success owning and optimizing omnichannel digital experiences that drive appointment bookings, ecommerce conversion, and revenue growthStrong expertise in conversion rate optimization (CRO), experimentation, and funnel optimization across complex, high-consideration customer journeysDeep analytical fluency, with the ability to use data and customer insight to diagnose performance issues, set priorities, and measure impact (experience working closely with analytics teams required)Demonstrated ability to translate business and performance goals into a clear digital experience roadmap in partnership with Technology and cross-functional teamsStrong creative and brand sensibility, with a discerning eye for what looks and feels premium — able to balance aesthetics, storytelling, and usability to deliver a best-in‑class customer experience, not just a functional oneExperience leading and developing teams and managing external partners or agencies, with explicit accountability for outcomesExcellent communication and cross‑functional leadership skills, with the ability to influence cross‑functionallyCompensation & BenefitsCompetitive base salary range of $145,000 to $170,000 CAD (eligible for SLT bonus)This role is eligible for equity, contributing to a competitive total compensation package.Flexible and Hybrid Working EnvironmentDiscounted Employee pricingFree Suit Every Year3 weeks’ vacation on joining the companyPaid Birthday Time Off#J-18808-Ljbffr

📌 Director Of Ecommerce & Digital Experience - C$145,000 - C$170,000 A Year (Toronto)
🏢 Indochino
📍 Toronto