Industry Nonprofit Charitable OrganizationsCity TorontoCountry CanadaAbout UsAtToronto Business Development Centre (TBDC), we're at the center of Canada's fastest-growing startup ecosystem—where global founders come to scale, raise capital, and build their future. Through flagship programs like Horizon, Pivot, GoEU and Land & Expand, we connect entrepreneurs with the partners, capital and growth strategies they need to succeed.As TBDC continues to strengthen Canada's position as a global destination for innovation, two flagship initiatives—GoEU and Horizon—play a critical role in connecting Europe's most promising startups with Canada's thriving innovation ecosystem. These programs build meaningful partnerships across Europe and Canada, helping innovative companies expand internationally while creating long‑term economic impact.Job DescriptionMarketing and Communications SpecialistLocation : Toronto, ONEmployment Type : Full‑Time, PermanentDepartment : Programming & PartnershipsReports to : Director of GoEUSalary : 60,000–75,000 CADAbout the RoleThis opportunity joins TBDC at a period of significant international growth. We seek a creative, digitally savvy marketing professional to tell the stories behind GoEU, Horizon and TBDC's growing portfolio of innovation programs. You will build awareness, engage founders and partners, and showcase impact across Europe and Canada through compelling content, digital campaigns, founder stories, outreach initiatives and strategic communications.Key ResponsibilitiesContent & CommunicationsDevelop engaging blogs, articles, website content, newsletters and thought‑leadership pieces.Create compelling content for GoEU, Horizon and other TBDC initiatives.Maintain editorial calendars and publishing schedules.Coordinate content production with designers, video partners and stakeholders.Ensure consistency in messaging and brand voice across all communications.Support development of presentations, brochures, event collateral and marketing assets.Social Media & Digital MarketingManage day‑to‑day social media publishing across TBDC programs.Develop monthly content calendars aligned with campaign objectives.Create engaging posts highlighting founders, partners, events and ecosystem successes.Monitor community engagement and respond to audiences in a timely manner.Track performance and recommend opportunities for continuous improvement.Manage and optimize social media using platforms such as Sprout Social.Founder Success & StorytellingIdentify founder success stories through CRM,



program teams and ecosystem partners.Conduct founder interviews and develop compelling success stories.Create case studies, testimonials and founder spotlights.Build and maintain a consistent pipeline of stories showcasing program impact across Europe and Canada.Develop and execute email marketing campaigns for founders, partners and stakeholders.Manage audience segmentation and mailing lists.Support automated nurture campaigns and program communications.Monitor campaign performance and optimize future campaigns based on analytics.Support outreach campaigns to ecosystem partners and stakeholders across Canada and Europe.Leverage AI tools to support content creation, research, campaign planning and marketing productivity.Create effective prompts and AI workflows to accelerate high‑quality marketing output.Use AI responsibly while ensuring all content meets TBDC's quality, accuracy and brand standards.Stay current with emerging AI tools and recommend recent technologies that improve marketing effectiveness.Support marketing automation initiatives through CRM and digital marketing platforms.Continuously identify opportunities to streamline marketing processes using technology.Research & Marketing SupportResearch startup ecosystem trends across Canada and Europe.Monitor innovation, entrepreneurship and investment news.Conduct competitor, partner and market research to support campaigns.Prepare background research, briefing notes and marketing insights.Support marketing efforts that strengthen awareness and engagement across priority European markets.Marketing CoordinationCoordinate marketing deliverables across multiple projects and timelines.Work closely with designers, video editors, agencies and external vendors.Support campaign execution from concept through delivery.Assist with webinars, events, founder showcases and promotional activities.Ensure projects are delivered on time and to a consistently high standard.QualificationsEducationBachelor’s degree in Marketing, Communications, Business or a related discipline.ExperienceMinimum 5 years of professional experience in marketing, communications or digital marketing.Exceptional writing,



editing and storytelling skills.Experience managing social media platforms for an organization or brand.Hands‑on experience with email marketing platforms.Excellent organizational and project management skills.Strong interpersonal and communication skills.Ability to manage multiple priorities in a fast‑paced environment.Technical SkillsExperience using CRM platforms, preferably Zoho CRM, for campaign management, segmentation and reporting.Experience using social media management platforms, preferably Sprout Social.Proficiency using AI tools such as ChatGPT, Claude, Gemini or Microsoft Copilot to support marketing, research and content development.Strong prompt‑writing skills with the ability to use AI effectively while maintaining quality and brand consistency.Comfortable working across a modern marketing technology stack and quickly adopting new digital tools.What Success Looks Like in Year OneContent drives awareness: GoEU, Horizon and TBDC programs supported by a consistent cadence of high‑quality blogs, newsletters, website updates, social content and campaign materials that strengthen brand visibility across Canada and Europe.Campaigns generate engagement: Email, social and digital campaigns produce measurable engagement, including improved open rates, click‑through rates, website traffic, event registrations and qualified interest from founders and partners.Marketing operations are organized and measurable: Editorial calendars, campaign timelines, marketing assets and CRM data are accurate, current and visible, allowing senior management to understand what is being delivered, what is performing and where improvements are needed.Founder stories showcase impact: A steady pipeline of founder success stories, case studies, testimonials and ecosystem highlights clearly demonstrate program outcomes and strengthen TBDC’s reputation with founders, partners and stakeholders.AI and marketing technology improve execution: AI tools, automation, CRM and platforms such as Sprout Social are used responsibly to improve speed, consistency, content quality, reporting and campaign performance.Benefits and PerksWe offer a competitive benefits package designed to support your health, well‑being and work‑life balance, including:Comprehensive health and dental benefitsLife insurancePaid time offOpportunities to participate in company events, team activities and employee experiencesTBDC does not use AI‑enabled tools to support application screening. Final hiring decisions are made by real people.#J-18808-Ljbffr

📌 Marketing And Communications Specialist - C$60,000 - C$75,000 A Year (Winnipeg)
🏢 EY
📍 Winnipeg