Lead marketing initiatives for Xero's Canadian market as a Senior Marketing Manager. Drive go-to-market strategies, Account-Based Marketing, and collaborate across teams to maximize impact.
As a Senior Marketing Manager at Xero in Toronto, you will develop and implement marketing strategies tailored for Accounting and Bookkeeping Partners as well as Small Business customers. This role includes overseeing a regional budget while ensuring campaigns are data-driven and optimized for performance. You will be instrumental in shaping marketing qualified leads and enhancing the sales pipeline.
Key Responsibilities:
• Develop go-to-market plans for Canadian audiences
• Launch bespoke Account-Based Marketing campaigns
• Collaborate with Product Marketing on recent offerings




• Embed testing and tracking methodologies in campaigns
• Manage regional events and team support
Requirements:
• Extensive B2B marketing experience in SaaS
• Proven success in Account-Based Marketing
• Familiarity with Salesforce and marketing automation
• Exceptional communication with senior executives
• Self-starter mindset and adaptability in execution
Maximize your marketing expertise with Xero by influencing Canadian small business growth through innovative strategies.
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📌 Marketing Manager for Canadian Growth (Toronto)
🏢 Socket.dev
📍 Toronto