Drive self-serve funnel success at Expertise as a Growth Marketer. Focus on acquisition, activation, and conversion for an AI-driven product that performs tasks, not just discussions.
As a Senior and hands-on individual contributor in a small team, you will own the entire self-serve growth funnel. Expertise, backed by over $5 million in funding, offers you the chance to work with a groundbreaking AI tool, Expertise Assist. Your primary responsibility will be to enhance onboarding processes that lead users to fully utilize their skills, enhancing their experience.
Key Responsibilities:
• Own end-to-end self-serve funnel for Expertise Assist
• Develop user onboarding strategies to improve activation rates
• Conduct weekly experiments to optimize growth metrics




• Analyze results using light SQL for data-driven decisions
• Market AI solutions specifically targeting revenue teams
Requirements:
• Over three years of experience in PLG or self-serve growth
• Proven success in driving a funnel, not just a channel
• Familiarity with marketing technical or AI products
• Solid analytical skills, including experience with SQL
• Ability to drive growth without traditional MQL metrics
Elevate your career by leading the growth at Expertise and making a direct impact on product adoption.
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📌 Growth Marketer for Innovative AI Product (Toronto)
🏢 Socket.dev
📍 Toronto