Sales Manager - Agricultural Division Norstar Industries Ltd. Morris, MB | Full-Time | Leadership Role

About Norstar Industries

Norstar Industries is a Manitoba-based manufacturer known for designing and building high-quality agricultural equipment that supports farmers across North America. With a strong reputation for craftsmanship, durability, and innovation, Norstar operates with the agility of an entrepreneurial business while maintaining the values of a family-owned company.

The organization is built on trust, accountability, and a deep respect for both its customers and its people. Norstar fosters a collaborative, fast-moving environment where leaders are empowered to make decisions, drive results, and continuously improve how the business serves its market.

Learn about us: www.norstarindustries.ca

Position Overview

Norstar Industries is seeking a Sales Manager to lead and elevate its Agricultural Division. This role is about building, leading, and strengthening a sales team that can consistently deliver growth and performance.

The Sales Manager will be responsible for setting direction, establishing accountability, and developing a team of experienced sales professionals. This individual will step into an established group with strong tenure and relationships and will be expected to earn credibility through leadership, sound judgment, and a clear, consistent approach to performance management.

Success in this role requires a leader who can balance respect for what has worked with the ability to implement structure, clarity, and forward-thinking sales strategies. This is a high-impact leadership position with direct influence on Norstar's continued growth in the agricultural market.





Key Responsibilities

- Lead, coach, and develop the agricultural sales team to improve performance, consistency, and accountability
- Establish clear sales targets, KPIs, and performance expectations aligned with company growth goals
- Build trust and credibility with a tenured sales team while driving alignment and continuous improvement
- Create and implement structured sales processes, reporting, and forecasting practices
- Partner cross-functionally with production, customer service, and leadership to ensure alignment and execution
- Identify opportunities for market expansion, product positioning, and revenue growth
- Monitor and evaluate sales performance, providing regular feedback and coaching to the team
- Support a culture of professionalism, integrity, and strong customer relationships across all sales activities

What Success Looks Like

- A highly engaged and accountable sales team with improved performance metrics
- Clear visibility into sales activity, pipeline, and forecasting
- Consistent achievement (and growth) of revenue targets within the agricultural division
- Solid alignment between sales, operations, and leadership
- A culture of ownership, professionalism, and continuous development within the sales team

Qualifications & Experience

- 7+ years of experience in sales,



with at least 3-5 years in a sales leadership or management role
- Background in agriculture, manufacturing, or equipment sales strongly preferred
- Proven track record of leading and developing high-performing sales teams
- Experience implementing sales structure, KPIs, and performance management systems
- Strong interpersonal and leadership skills with the ability to influence, build trust, and lead through change
- Strategic thinker with the ability to translate goals into actionable plans
- High level of integrity, professionalism, and sound judgment

Culture & Leadership Fit

- Leads with integrity, respect, and accountability
- Values relationships and earns trust through consistency and follow-through
- Comfortable working in a faith-informed environment, regardless of personal religious affiliation
- Thrives in a fast-paced, hands-on, and non-corporate setting
- Communicates openly and collaborates across departments
- Takes ownership and operates with a long-term mindset

Compensation & Benefits

- Competitive base salary + performance-based bonus tied to growth
- Leadership-level compensation aligned with experience and impact
- Opportunity to play a key role in shaping the future of a growing division
- Collaborative and entrepreneurial work environment
- Long-term career growth within a stable, values-driven organization

Why Join Norstar

If you are a sales leader who values accountability, believes in developing people, and wants to make a lasting impact within a respected agricultural company, this role offers both challenge and long-term opportunity.

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📌 Sales Manager – Agricultural Division (Morris)
🏢 Norstar Industries
📍 Morris