Overview

SportStars is one of the fastest-growing private youth sports operators in the GTA. We deliver high-quality, structured sports programming across multiple locations, with a focus on fun, skills development, and exceptional customer experience. As we continue to scale, marketing plays a critical role in driving registrations, building community engagement, and ensuring our programs operate to high standards. We are hiring a Marketing Coordinator to take ownership of CSP's marketing engine — from strategy to execution. This is not a coordinator role. You will be responsible for driving measurable growth , improving how we acquire and retain customers, and ensuring every program launches with strong enrollment. You'll oversee digital campaigns, grassroots marketing, and brand execution across all locations — while working closely with operations to align marketing with real program needs.

Growth & Strategy

- Own and execute CSP's marketing strategy across all seasons (Fall, Winter, Spring, Summer)
- Drive program registrations and revenue through targeted campaigns
- Identify underperforming programs/locations and implement marketing plans to improve fill rates
- Continuously optimize customer acquisition funnels
- Plan and execute multi-channel campaigns (email, SMS, paid social, organic social)
- Manage seasonal launches, promotions,



and registration pushes
- Build segmented campaigns based on age groups, sports, and locations
- Track and report on key metrics (CAC, conversion rates, program fill rates, ROI)
- Use data to make decisions and continuously improve campaign performance
- Provide regular reporting and insights to leadership

Brand & Content

- Ensure consistent, high-quality brand execution across all touchpoints
- Oversee content creation (social media, print materials, in-facility signage)
- Guide tone, messaging, and positioning for CSP across all channels

Community & Grassroots Marketing

- Develop partnerships with schools, community groups, and local organizations
- Oversee in-person marketing initiatives and local outreach
- Ensure strong on-site marketing presence at all CSP venues

Requirements

- 1-4+ years of experience in marketing, with ownership over campaigns and results
- Proven track record of driving growth (registrations, leads, or revenue)
- Robust understanding of digital marketing (paid social, email/SMS, funnels)
- Experience managing multiple campaigns and priorities simultaneously
- Comfortable working in a fast-paced, execution-focused environment
- Strong communication, organization, and problem-solving skills

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📌 Marketing Coordinator (Toronto)
🏢 AGS Youth Soccer Club
📍 Toronto