Graphic Design Specialist (Brand & Paid Ads)

Tripshepherd and See Sight Tours are looking for a Graphic Design Specialist (Brand & Paid Ads) to own the visual execution of our brand across paid advertising, digital touchpoints, and real‑world experiences.

This is a hands‑on, execution‑focused role for a designer who understands how creative impacts performance. You’ll play a critical role in shaping how our brand looks and feels — from high‑performing paid ads to tour guide uniforms, merchandise, signage, and family‑friendly brand assets.

You’ll work closely with the Growth team to ensure our visuals not only look great but also drive bookings, build trust, and create memorable experiences.

Department: Growth / Marketing

Reports to: Chief Marketing Officer

Employment Type: Full‑time

What You’ll Be Responsible For

Paid Ads & Performance Creative

- Design static and light‑motion creative for paid ads across Meta, Google, and other platforms
- Create and iterate ad creative based on performance data and testing results
- Collaborate with the Performance Marketing Specialist to test hooks, formats, and visuals
- Design thumbnails, overlays, and supporting creative for video ads

Digital Brand & Website Assets

- Design visual assets for landing pages, funnels, and promotions
- Support conversion‑focused design initiatives in collaboration with the CRO Specialist
- Ensure brand consistency across all digital customer touchpoints

Brand & Physical Experience

- Design and maintain visual assets for tour guide uniforms (polos, jackets, hats)
- Create merchandise, signage, and print materials used across tours and locations
- Ensure consistent application of brand colours, typography, and visual standards

Brand World‑Building & Family Experience





- Support the design and evolution of brand mascots
- Create kid‑friendly brand materials such as colouring books, activity sheets, and fun tour assets
- Contribute to visual storytelling that enhances the overall customer experience

What We’re Looking For

- 3+ years of experience in graphic design, preferably in a brand, ecommerce, or performance‑driven environment
- A strong portfolio showcasing paid ad creative, brand systems, and real‑world applications
- Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools
- Strong understanding of visual hierarchy, layout, and conversion‑focused design
- Ability to move quickly, take feedback, and iterate in a quick‑paced environment
- Experience designing for both digital and print/physical assets is a strong asset

Nice to Have

- Basic motion or animation experience (After Effects, Canva animations, etc.)
- Experience working with travel, lifestyle, or consumer brands

What Success Looks Like in This Role

- Paid ad creative that improves engagement, CTR, and conversion rates
- A consistent, recognizable brand across digital and in‑market experiences
- Fast, reliable creative execution that supports growth initiatives
- Visual assets that enhance customer trust and brand perception

Why Join Tripshepherd & See Sight Tours

- Be part of a fast‑growing travel company with global reach
- See your work come to life both online and in real‑world tour experiences
- Work directly with leadership and have real ownership over your output
- Join a lean, performance‑driven Growth team focused on results

Seniority level

- Entry level

Employment type

- Full‑time

Job function

- Design, Art/Creative, and Information Technology

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📌 Graphic Design Specialist (Brand & Paid) (Niagara Falls)
🏢 Tripshepherd
📍 Niagara Falls