Company DescriptionPAG Direct, the evolution of Phaeton Automotive Group, is a leading innovator in the automotive retail industry, dedicated to redefining the digital and in-store car buying experience for Canadians. With three dealerships in the Greater Toronto Area, PAG Direct offers the latest gas, hybrid, and electric vehicles from Hyundai and Toyota. Committed to customer convenience, the company provides online car purchase options, trade-in evaluations, and seamless service scheduling. Our skilled teams ensure a tailored and customer-centric approach for every stage of vehicle ownership, from purchase to after-sales care.Role Description We are seeking a Growth & Performance Manager to drive measurable business growth across PAG Direct’s automotive group.This role is responsible for optimizing lead generation, digital performance, customer lifecycle, and overall funnel efficiency across vehicle sales, service, and parts operations—managing the full funnel from traffic to lead to sale.The position focuses on building a data-driven growth function that improves lead volume and quality while increasing engagement, conversion, and operational efficiency across all locations.This is not a traditional dealership role.This is a performance-driven role focused on ownership, accountability, and measurable outcomes.Core Responsibilities (Weighted Focus)1. Lead Generation & Funnel Performance (30%)Own all inbound lead channels (website, Google, Meta, OEM, third-party platforms)Optimize full funnel: traffic → lead → appointment → showroom → sale Improve lead quality, conversion rates,



and cost efficiencyAlign closely with BDC to drive appointment and closing performance2. Campaign Strategy & Inventory Alignment (20%)Translate inventory positions (aging units, high-stock models, new arrivals) into targeted campaignsDesign and execute offers aligned with OEM programs and dealership prioritiesManage a group-wide campaign calendar across all rooftopsContinuously optimize based on performance and inventory movement3. Digital Platform Performance (Website, SEO & Merchandising) (20%)Own website performance as a primary lead generation channelDrive SEO / GEO / AEO strategy to improve organic visibility and inbound demandOptimize VDPs, landing pages, and conversion pathsEnsure high-quality vehicle merchandising, descriptions, blog content, and accuracy4. Customer Lifecycle, Retention & Reputation (15%)Develop and execute CRM-driven lifecycle strategies (email, SMS, reactivation)Improve service retention, repeat business, and customer lifetime valueDesign, implement and manage loyalty programsOwn online reputation (reviews, ratings, response strategy)5. Budget, Vendors, Governance & Execution (15%)Manage and allocate marketing budgets to maximize ROI across all channelsOwn and control all vendor and agency relationshipsEnsure compliance with OEM and group standardsExecute and track events, partnerships,



and community initiatives Build playbooks, dashboards and provide actionable performance insightsWhat We’re Looking ForExperience in performance marketing, digital growth, or multi-location businesses (automotive experience is not required)Strong understanding of lead generation, funnel optimization, and ROI Proven track record of improving cost per lead, conversion rates, and marketing performanceStrong analytical and commercial mindset, you think in revenue, not campaignsComfortable working cross-functionally with GMs, BDC teams, and external vendorsAble to operate in a fast-paced, high-accountability environmentTypically, 5–8 years of experience in performance marketing, digital growth, or related roles, with a strong focus on measurable results and hands-on execution.Candidates with backgrounds in e-commerce, SaaS, or high-performance digital environments are strongly encouraged to apply.You should be able to clearly explain how you have:How you reduced cost per leadHow you improved conversion rates across the funnelHow you optimized spend to improve ROIWhat Success Looks Like (First 90 Days)Full audit of marketing channels, vendors, and spendClear visibility and control over all campaignsStandardized campaign calendar aligned with inventoryImproved lead quality and early conversion gainsStructured alignment with BDC and dealership operationsInitial improvements in website performance and campaign efficiencyCompensationAnnual compensation: Base Salary plus Performance Bonus based on KPIs achievementTotal compensation: $100,000 - $125,000

📌 Growth & Performance Manager- Automotive Retail (Revenue Focused) - C$100,000 - C$125,000 A Year (Mississauga)
🏢 PAG Direct
📍 Mississauga