Elevate customer engagement with UPS as a hybrid Customer Lifecycle Marketing Specialist in Mississauga, Ontario. Drive product utilization and uncover upsell prospects through strategic marketing initiatives.
This role focuses on deepening customer relationships and fostering revenue growth. You will collaborate closely with Marketing, Sales, Customer Success, and Rev Ops teams to manage customer journeys and develop impactful messaging. Your ability to analyze data will empower you to refine marketing strategies and boost customer value realization.
Key Responsibilities:
Map and refine the entire customer journey
Develop lifecycle marketing strategies for product utilization
Create targeted messaging for lifecycle stages
Identify segments for upsell and cross-sell potential
Analyze engagement and campaign performance data
Requirements:
1 to 3 years in B2B lifecycle marketing
Proficiency in French and English required
Experience with Salesforce and marketing automation
Solid customer journey mapping skills
Excellent analytical and communication skills
Utilize your lifecycle marketing expertise to enhance customer engagement and growth at UPS.
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