Lead visual merchandising strategies at FIKA, a transformative cannabis lifestyle brand in Toronto. This role emphasizes creative leadership and establishes high-impact retail experiences that resonate with consumers. As the Director of Visual Merchandising, you will craft and implement the enterprise-wide strategy for multiple retail banners.

In this senior leadership position, your focus will be on translating brand identities and commercial goals into compelling visual concepts. You will partner with various departments to elevate the retail experience while ensuring compliance with regulations. Key Responsibilities:
Develop the visual merchandising strategy across diverse retail formats
Establish standards for effective brand storytelling and customer engagement




Lead cutting-edge merchandising concepts for product education and discovery
Create and maintain the Visual Merchandising Playbook for consistency
Monitor execution quality and drive improvements across retail locations Requirements:
5+ years in visual merchandising or related fields
3+ years of senior leadership experience in retail
Robust understanding of customer experience and retail operations
Experience in developing scalable merchandising tools and standards
Willingness to travel across retail locations for implementation Elevate FIKA’s retail presence with cutting-edge visual strategies and customer-centric design.

📌 Director Of Visual Merchandising At Fika Toronto
🏢 FIKA Herbal Goods
📍 Toronto