Lead SEO and Generative Search Optimization initiatives as WPP Media's Director of SEO. Drive impactful strategies and team success in a hybrid work workplace.
In this pivotal leadership role, you will oversee SEO activities across a diverse client portfolio and guide a skilled team of search marketing specialists. Your expertise will shape client strategies, focusing on technical SEO, content creation, and innovative GSO practices. Collaborate with account teams to enhance client relationships and support recent business development while ensuring measurable performance and alignment with marketing goals.
Key Responsibilities:
Develop tailored SEO and GSO strategies for clients
Conduct comprehensive SEO audits and keyword research




Improve brand visibility in LLM environments
Analyze performance metrics to derive insights
Foster collaboration with SEM and Paid Search teams
Requirements:
6+ years of experience in Organic Search leadership
Fluency in Generative Search Optimization strategies
Knowledge of technical SEO and web standards
Experience with analytics and up-to-date SEO tools
Proven team management and development skills
Achieve transformative results in SEO and GSO for WPP Media's clients while innovating and mentoring an expert team.
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📌 Director Of Seo At Wpp Media Toronto (Canada)
🏢 wppmedia
📍 Canada