Elevate your career as a Senior Manager in Lifecycle Marketing with Zynga in Toronto. Lead teams, innovate engagement strategies, and drive customer retention across multiple game genres.
As a Senior Manager at Zynga, you'll manage and develop a energetic team focusing on Lifecycle Marketing for diverse games like FarmVille™ and Zynga Poker™. This pivotal role requires you to be a data-driven leader and strategic thinker, facilitating cross-functional collaboration while defining objectives aligned with broader business goals. Your insights will guide the Lifecycle Team’s strategies and ensure alignment within the organizational vision.
Key Responsibilities:
Manage a team of Managers and Specialists by providing direction
Own planning and execution of Lifecycle strategies across genres




Design nurture programs to enhance customer engagement
Interpret data to develop insights improving retention
Present performance reports to stakeholders with actionable recommendations
Requirements:
Bachelor’s degree and 5+ years in CRM or Lifecycle Marketing
2+ years of experience managing teams
Technical expertise in HTML, SQL, and CMS systems
Experience with email deliverability and IP reputation
Robust project management and organizational skills
Lead the evolution of Lifecycle Marketing strategies and foster player connections at Zynga.
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📌 Lifecycle Marketing Senior Manager At Zynga Toronto
🏢 Zyngacareers
📍 Toronto