Join Chartwell as a Senior Manager of Conversion Strategy, focusing on funnel optimization and data-driven insights to enhance customer experiences. This role combines analytics leadership with strategic execution in marketing.
You will lead the analytics and conversion optimization functions, reporting to the Director of Digital Experience. By effectively managing resources and building an evidence-based culture, you’ll identify where improvements can significantly influence marketing effectiveness and lead quality. Your collaboration with Sales, Marketing, and Technology will facilitate conversion performance enhancements across multiple touchpoints.
Key Responsibilities:
• Manage the analytics function to deliver meaningful insights
• Develop structured processes for measurement and reporting




• Lead optimizations on landing pages and digital channels
• Drive experimentation initiatives to boost conversion rates
• Collaborate with cross-functional teams on strategic improvements
Requirements:
• 8+ years in a relevant analytics or optimization role
• Proven experience in conversion performance management
• Familiarity with digital marketing and lifecycle strategies
• Ability to work with analytics and CRM platforms
• Solid leadership skills in managing diverse teams
Drive conversion success and optimize customer journeys at Chartwell through effective insight activation and strategic implementation.
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📌 Conversion Strategy Senior Manager At Chartwell Mississauga (Canada)
🏢 Chartwell Retirement Residences
📍 Canada