Lead customer engagement as Phoenix's Senior Lifecycle Marketing Manager in Toronto. Drive creative strategies to enhance retention, lifetime value, and create seamless customer experiences. In this senior role within Phoenix’s Marketing team, you will focus on full-funnel marketing initiatives that foster customer loyalty.
By optimizing engagement across various touchpoints, your leadership will be key in activating long-term relationships with clients. This position requires a cooperative, in office approach to lifecycle marketing. Key Responsibilities:
Own lifecycle marketing strategy from onboarding to churn prevention
Develop multi-channel campaigns including Email and SMS
Segment customer base for personalized messaging
Manage automated workflows using Klaviyo effectively
Create dashboards to track retention and customer value Requirements:
5+ years in DTC or B2C Lifecycle Marketing
Proficient in Klaviyo and data-driven strategies
Strong leadership in cross-functional team dynamics
Familiarity with Figma and design tools preferred
Analytical skills for performance reporting and optimization Shape the future of healthcare in Canada at Phoenix by enhancing customer journeys.
📌 Senior Lifecycle Marketing Manager Toronto
🏢 Bilinguallink
📍 Toronto
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