Join HRPA as a Social

Media and

Advertising Specialist and Help Grow Our Community! Yourea creative storyteller and digitally savvy marketer who understands how to turn ideas into content that connects.

You know what makes people stop scrolling, how to build an engaged onlinecommunity, and how to use performance data to make campaigns stronger.

From capturing real-time moments at an event to optimizing a paid advertising campaign, you bring creativity, curiosity anda solid senseof ownership to everything you do.

Position Title: Social Media and Advertising Specialist Location: Toronto,Hybrid(In-Office 2-Days Per Week) Type: Full-Time Existing Vacancy: Yes Target Salary: $72,000 - $75,000 Annual About us: The HRPA supports HR professionals in Ontario and enables organizations to unlock the human potential that exists in their workplaces.

Serving a community of over 25,000 members and students across Ontario, we strive to empower HR professionals.

With a core commitment to Inclusion, Diversity, Equity, and Accessibility (IDEA), we support each member with the tools,knowledgeand community they need to lead and transform workplaces across Ontario.

We are looking for aSocial Mediaand Advertising Specialist to join our Marketing & Growth team and help expand HRPAs reach, strengthen our onlinecommunityand create campaigns that support engagement, member acquisition and growth.

Key Responsibilities: The Social Media and Advertising Specialist, reporting to the Marketing Manager, will own the day-to-day execution of HRPAs organic social media presence and paid digital advertising.

You will create platform-specific content, engage with our community, managecampaigns, and turn performance insights into opportunities for growth.

Social Media Strategy: Develop and execute HRPAs social media content strategy, content pillars and publishing calendar across Linked

In, Instagram,Facebookand emerging platforms.

Content Creation: Write, film, edit and schedule compelling organic content, including copy,graphicsand short-form video, tailored to each platform and audience.

Community Building: Manage HRPAs social communities bymonitoringconversations, responding to followers and engaging proactively with members,prospectsand partners.

Live Storytelling: Attend HRPA conferences,eventsand chapter activities to capture and share authentic, real-time content that brings our community to life.





Paid Media: Plan, build and manage paid social and digital advertising campaigns across platforms such as Linked

In,Metaand Google Ads to support membership,eventsand revenue goals.

Campaign Optimization: Manage approved advertising budgets and use testing, targeting and performance data to improve reach, engagement,conversionand cost-effectiveness.

Reputation Management: Monitorreviews, brand mentions and conversations across platforms such as Google, Glassdoor, Linked

In and Indeed, coordinating professional responses and escalating potential risks or opportunities whenappropriate.

Analytics and Reporting: Track social media and advertising results, translate data into actionable insights, and provide regular reports highlighting performance,learningsand opportunities.

Integrated Marketing: Collaborate with HRPAs design, content,emailand broader Marketing & Growth teams to ensure campaigns are consistent and connected across channels.

Qualifications

Were

Excited About: Education: College diploma or bachelors degree in marketing, communications, publicrelationsor a related field, or an equivalent combination of education and experience.

Experience: 2 - 4years of experience in social media management, digitaladvertising, or a related marketing role.

Hands-on experience managing organic social media accountsand online communities fora brand or organization.

Experience planning,launchingandoptimizingpaid social or digital advertising campaigns.

Experience reporting on engagement, reach,conversionsand other social and advertising performance measures.

Experience in an association, not-for-profit, member-based or B2B environment is an asset.

Platform Knowledge: Proficiencywith social media management tools such as Hootsuite or Sprout Social and advertising platforms such as Meta Ads Manager, Linked

In Campaign Manager and Google Ads.

Content Skills: Strong writing and storytelling abilities,



with basicgraphic designand short-form video editing skills using tools such as Canva, Adobe Express or

CapCut.

Creative and Analytical Thinking: Able to generate fresh, audience-focused ideas while using performance data to test,learn, and improve.

Organization: Comfortable managing multiple content calendars, campaigns,deadlinesand stakeholder needs simultaneously.

Ownership and Collaboration: Proactive and comfortable working independently while contributing enthusiastically to a collaborative, cross-functional team.

Working Conditions: Comfortable attending and capturing content at live events.

Occasional travel to association and chapter activities.

Flexibility to support events outside regular business hours.

Values-Driven: Committed to creating communications that are inclusive,accessibleand representative of diverse perspectives.

Whatsin it for you? Youllhave the opportunity to shape HRPAs social voice, tell meaningfulstories, andconnect with a province-wide community of HR professionals.

Your work will be highly visible,varied, and directly connected to HRPAs growth and engagement goals.

Youllhave room to experiment with new formats and ideas while working alongside a passionate, collaborative team that values creativity,learning, and initiative.

Ready to create content that connects and campaigns that make an impact? Wedlove to hear from you! This position requires travel to HRPA andchapterevents and may occasionally require work outside regular business hours.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, genderidentitiesand expressions.

We are an Equal Opportunity Employer.

In accordance withthe Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, HRPA will provide accommodation throughout the recruitment, selection and assessment process to applicants with disabilities.

If selected toparticipatein the process, please inform the HR Department of the nature of any accommodationrequiredto support your full and equal participation.

Artificial intelligence was used toassistin the preparation of this jobpost.

The content was reviewed and approved by HRPA.

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📌 Social Media and Advertising Specialist (Toronto)
🏢 Human Resources Professionals Association
📍 Toronto