La vie chez Bloom Rejoignez lquipe dynamique de Bloom, une agence numrique innovante avec des bureaux Montral et Toronto.

Ici, on place la flexibilit, le bien-tre de nos employs et lquilibre entre vie professionnelle et personnelle au cur de nos priorits.

Depuis 19 ans, nous sommes fiers dtre reconnus comme lun des meilleurs employeurs au Canada.

Avec plus de 75 spcialistes passionns, nous aidons les marques se dmarquer en ligne grce une approche marketing 360.

Bloom offre un modle de travail hybride, et nos entrevues se droulent par vidoconfrence.

Certains postes peuvent ncessiter des rencontres en personne.

Le ou la candidate idale Nous recherchons une leader stratgique et technique possdant une expertise approfondie en marketing relationnel et une matrise des plateformes telles que Klaviyo, Mailchimp et Hub

Spot.

Notre candidate idale combine un esprit entrepreneurial pour faire crotre notre offre de services avec la rigueur ncessaire pour excuter des campagnes de haute performance.

Professionnelle bilingue et hautement organise, vous tes aussi l''aise pour diriger des prsentations clients que pour encadrer des quipes collaboratives.

Nous valorisons les personnes proactives qui adoptent l''innovation comme les flux de travail assists par l''IA et qui s''panouissent dans un environnement inclusif o la contribution de chaque experte est essentielle notre croissance collective.

Aperu du rle En tant que Cheffe de pratique, Marketing courriel et SMS, vous serez responsable du succs de A Z de notre offre de service en marketing relationnel : stratgie, excution, optimisation et croissance.

Vous btirez et grerez des campagnes performantes sur diverses plateformes (Klaviyo, Mailchimp, Hub

Spot, Salesforce), tout en agissant comme rfrence interne principale pour la vente et l''expansion des mandats au sein de l''agence.

Vous participerez activement la prestation de services, tout en dirigeant une petite quipe (incluant 1 2 pigistes) pour soutenir la production rcurrente.

Votre objectif sera de faire progresser la pratique afin de pouvoir, terme, dlguer davantage et vous concentrer sur l''volution stratgique du dpartement.

Responsabilits cls Prestation client: Stratgie, configuration et excution Grer les programmes de courriels et SMS de bout en bout, de la stratgie initiale l''optimisation continue, en fonction des objectifs de croissance des clients.

Concevoir des stratgies de cycle de vie (accueil, fidlisation, rtention, etc.) en agissant comme expert technique (ESP/CRM).

Analyser les performances et transformer les donnes en actions concrtes via des tests et des rapports clairs pour les clients.

Soutien aux ventes: Croissance de la pratique Agir en tant que personne-ressource de l''agence pour vendre et largir les services de marketing relationnel.

Soutenir la phase de dcouverte et concevoir des solutions adaptes aux besoins des clients (porte des travaux, feuilles de route).

Participer aux pitchs, faonner l''offre de services et identifier proactivement des opportunits de vente croise.

Gestion de pigistes Coordonner le travail de 1 2 pigistes sur des projets rcurrents en assurant la qualit et le respect des chanciers. tablir et maintenir des normes de qualit (QA) et des processus pour assurer une livraison rentable et volutive.

Connaissances et comptences 4 ans+ d''exprience concrte en marketing par courriel technique (e-com ou B2B), incluant la stratgie et l''excution. 1 an+ d''exprience en agence (ou environnement multi-clients).

Matrise de Klaviyo et Mailchimp (Salesforce et Hub

Spot sont des atouts majeurs).

Capacit dmontre crer des stratgies de cycle de vie complexes (pas seulement des infolettres).

Solide comprhension des fondamentaux : dlivrabilit, segmentation, croissance de listes et tests.

Matrise de l''anglais et du franais, l''crit et l''oral, pour communiquer efficacement avec notre clientle bilingues ainsi que les membres de l''quipe internationale/nationale; Grand sens de l''organisation : capacit grer plusieurs priorits de front sans compromettre la qualit.

Atouts Exprience avec les outils d''IA pour acclrer la production crative.

Familiarit avec Figma, Figma Buzz pour la collaboration sur le design des courriels.

Chez Bloom,



nous offrons Avantages La semaine de travail de 4,5 jours; Modle de travail hybride, comprenant la flexibilit de travailler depuis chez vous, vous offrant ainsi un quilibre parfait entre vie professionnelle et personnelle, tout en favorisant la productivit; 3 semaines de vacances et de 5 jours flexibles; Agence ferme entre Nol et le Nouvel An; Assurance maladie et dentaire; Accs la tlmdecine; (PAE) Programme daide aux employes; Rgime de participation diffre aux bnfices et rgime d''pargne-retraite; Flexibilit pour travailler de n''importe o dans le monde pour une certaine priode de temps (certains postes peuvent exiger que vous soyez prsent au bureau, cet avantage est offert aux Bloomers permanents temps plein qui remplissent les conditions minimales); Horaire de travail flexible; Activits de consolidation d''quipe virtuelles et en personne; Formation et certifications; Programme de reconnaissance : nous donnons et recevons des points par le biais de notre plateforme de reconnaissance par les pairs, o vous accumulez des points pour obtenir la rcompense ou la carte-cadeau de votre choix; Remises d''entreprise sur les lunettes, les lunettes de soleil, les lentilles et autres. nos bureaux Bureaux Montral et Toronto, facilement accessibles par les transports en commun; Rductions sur les transports en commun avec Opus & Cie; Collations sant, caf et th gratuits; Espace de travail collaboratif; Parking vlo au bureau.

Merci pour votre intrt Nous remercions sincrement tous les candidats qui posent leur candidature, mais nous ne communiquerons qu''avec ceux qui auront t slectionns pour une entrevue.

Bloom est un employeur qui souscrit au principe de l''galit d''accs l''emploi et s''engage prendre toutes les mesures d''adaptation ncessaires, sur demande, pendant toute la dure du processus de recrutement et de slection. ______________________________ Life at Bloom Join the dynamic team at Bloom, an cutting-edge digital agency with offices in Montreal and Toronto.

Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 19 years, weve been proud to be recognized as one of Canadas top employers.

With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach.

Bloom offers a hybrid work model, and our interviews are held via video conference.

Some roles may require in-person meetings Our Ideal Candidate We are looking for a strategic and technical leader with deep expertise in lifecycle marketing and platforms like Klaviyo, Mailchimp, and Hub

Spot.

Our ideal candidate combines an entrepreneurial mindset to grow our service line with the hands-on discipline to execute high-performing campaigns.

As a bilingual and highly organized professional, you are equally comfortable leading client presentations and managing collaborative teams.

We value proactive individuals who embrace innovationsuch as AI-driven workflowsand thrive in an inclusive environment where every expert''s contribution is key to our collective growth.

Role Overview As our Email & SMS Marketing Lead, youll own the end-to-end success of our email marketing service linestrategy, execution, optimization, and growth.

Youll build and run high-performing campaigns across platforms like Klaviyo, Mailchimp, Hub

Spot, and Salesforce (e.g., Marketing Cloud / Account Engagement), while also acting as the primary internal reference for selling and expanding email marketing engagements within the agency.

Youll be hands-on in delivery, confident working directly with clients, and organized enough to lead a small pod, including 12 freelancers, to support recurring production and specialized tasks.

We want to grow the practice, and as soon as we bring in new talent youll be able to delegate and focus on improving the department.

Key Responsibilities Client Delivery: Strategy, Build, Execution Own email and SMS programs end-to-end,



from strategy and platform setup through execution, testing, and ongoing optimization, aligned to client growth objectives.

Design and manage lifecycle and campaign strategies (e.g. welcome, nurture, retention, re-engagement) while acting as the technical subject matter expert for ESPs/CRMs and email best practices.

Analyze performance and translate data into action through experimentation, optimization, and clear client-ready reporting that demonstrates impact and next steps.

Sales Support: Grow the Email Marketing Practice You will be the agencys point person for selling and expanding email marketing services.

This is a core part of the role.

Support email marketing discovery and solution design, translating client needs into clear scopes, roadmaps, and measurable outcomes.

Support proposals and pitches, shape service offerings, and proactively identify upsell and expansion opportunities within existing accounts.

Enable internal teams to sell email marketing effectively through documentation, case studies, and shared best practices.

Manage Freelancers Manage and coordinate 12 freelancers on recurring projects, ensuring quality, consistency, and timely delivery.

Establish and maintain standards, processes, and QA frameworks to support scalable and profitable delivery.

Knowledge and Skill Requirements 4+ years hands-on experience in technical email marketing (e-commerce and/or B2B), including strategy + execution + optimization. 1+ year experience in an agency environment (or similar multi-client, fast-context-switch setting).

Strong experience with Klaviyo, Mailchimp(or comparable ESP/CRM tools)you can build, troubleshoot, and explain setups clearly.

Salesforce & Hubspot are an asset Demonstrated ability to create and optimize complex lifecycle strategies (not just newsletters).

Strong understanding of email marketing fundamentals: deliverability, segmentation, list growth, QA, testing, and measurement.

Fluent in written and spoken English and French, to communicate effectively with our bilingual clients and international/national team members; Highly organized and detail-oriented: you can manage multiple clients, priorities, and stakeholders without quality slipping.

Comfortable being client-facing, leading calls, and presenting results and recommendations.

Nice-to-Haves (Assets) Experience using AI-assisted creative tools to accelerate and enhance email marketing production, including layout ideation, content variation, and rapid testing.

Familiarity with Figma and AI-powered design workflows (e.g.

Figma, Figma Buzz or similar) to prototype, iterate, and collaborate on email creative efficiently.

Comfort collaborating with designers and developers using modern, AI-enabled creative processes.

At Bloom, We Offer Benefits 4.5 days work week; Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity; 3 weeks of vacation and 5 flex days; Agency closed between Christmas and Current Years; Health and Dental Insurance; Access to telemedicine; (EAP) Employee Assistance Program; Deferred Profit Sharing Plan and Retirement Savings Plan; Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements); Flexible work schedule; Virtual and in person team-building activities; Training and certifications; Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card; Corporate discounts on glasses, sunglasses, contacts and others.

Office Perks Offices in Montreal and Toronto, easily accessible by public transportation; Discounts of public transit with Opus & Cie; Free healthy snacks, coffee & tea; Collaborative workspace; In-office bike parking.

Thank You For Your Interest We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. #LI-HYBRID Powered by JazzHR

📌 Chef·fe de pratique marketing par courriel | Email Marketing Practice Lead (Montreal)
🏢 Bloom
📍 Montreal