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At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada.

As the provincial destination management organization, weve embraced an ambitious goal: doubling Albertas tourism sector to $25 billion in annual visitor spending by 2035.

This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage.

Position Summary Reporting to the Director, External Affairs & Communications, the Manager, Communications leads the delivery of Travel Albertas corporate communications function, supporting organizational priorities through effective communications that steward the organizations reputation and highlight the value and impact of Albertas visitor economy.

As an experienced communications professional and people leader, the Manager supports the development of enterprise-wide communications strategies and leads their execution to communicate Travel Alberta''s role in growing the visitor economy and advancing the organization''s strategic priorities.

The Manager leadsthe

Corporate Communications team, providing direction, coaching, mentorship,and performance management while fostering a collaborative, accountable,and innovative culture.

The roleestablishescommunications priorities, governance,and standards to ensure Travel Alberta communicates with clarity, consistency, persuasion,and purpose.

Working with the Senior Leadership Team and leaders across Travel Alberta, the Manager provides communications advice and support, contributes to organizational initiatives, and delivers corporate storytelling that highlights Travel Albertas impact, investments, and role in advancing Albertas visitor economy.

The Manager supports executive communications and media readiness activities by providing counsel, key messaging, preparation, and communications support to ensure executives are equipped to engage effectively with media and key stakeholders whilerepresenting

Travel Alberta with confidence and consistency.

The Manager works collaboratively with Brand, Marketing and Content teams to ensure corporate communications complement broader organizational storytelling and effectively support businessobjectives.

In partnership with

People & Culturethe Manager provides strategic communications support for internal communications, ensuringteam membersreceive relevant,timelyand engaging information that strengthens alignment, understanding,and connection to organizational priorities.

The position also supports executive communications, issues management, crisis communications, and corporate reputation initiatives asrequired,providingtimelycommunications advice, coordination, and support to help address emerging issues and protect the organizations reputation.

Key Responsibilities 1.

Corporate Communications Planning & Execution: Support the

Vice President, Strategy, Research & Communicationsin the development of Travel Albertas corporatecommunications strategy andlead the execution of communications plans that align with organizational priorities, businessobjectives, and strategic direction.

Implement communications frameworks, standards, and processesestablishedthrough the

Director, External Affairs& Communicationsto ensure consistent corporate messaging, positioning, and voice across the organization.

Support the

Director, External Affairs& Communicationsin developing communications approaches that strengthen engagement with government stakeholders, and execute communications plans that communicate organizational priorities, investments, outcomes, and economic impact.

Assume a leadership role inthe planning, coordination, and execution of communications for key organizational initiatives, corporate priorities, and business activities in support of enterprisecommunications objectives.

Develop and deliver corporate storytelling that effectively communicates Travel Albertas value, outcomes, and impact, in alignment with the organization''s communications priorities.

Collaborate with Brand, Marketing, and Content teams to align corporate communications with broader organizational storytelling andleveragecreativeexpertise.

Develop and implement audience-focused communications plans that ensure key messages reach the right audiences through the most effective channels.

Oversee the planning, management, and ongoing delivery of corporate communications channels and platforms, including the corporate website, Industry Hub, Linked

In, Connections newsletter, internal communications, and corporate reporting, ensuring content istimely, relevant, engaging, and aligned with organizational priorities.

Maintain and implement Travel Albertas corporate messaging framework, key messages, and communications standards, ensuring consistency across corporate communications. 2.

Corporate Reputation, Stakeholder Communications & Public Relations: Lead corporate communications initiatives that strengthen Travel Albertas reputation, valuepropositionand position the organization as a leader in destination management and Albertas visitor economy.

Develop communications approaches thatdemonstratethe impact and value of Travel Albertas programs, investments, and initiatives, especially with government.





Supports the development and delivery of public and media relations initiatives aligned with organizational priorities, including proactive media outreach, responding to media inquiries, coordinating corporate announcements, and providing spokesperson support.

Monitor emerging issues, stakeholder perspectives and reputational considerations, providing communications advice and recommendations to leaders.

Provide supportwith executive communications,issues management, crisis communications, and corporate reputation initiatives asrequired,providingtimelycommunications advice, coordination, and support to help address emerging issues and protect the organizations reputation. 3.

Internal Communications & Organizational Alignment: Partner with Peopleand

Cultureto helpdevelop internal communications strategies that strengthen

Team

Memberunderstanding, engagement,and alignment with Travel Albertas priorities.

Providestrategic communications advice on organizational initiatives, change activities,and internal priorities.

Ensure internal communications are audience-focused,timely,and delivered through the most effective channels.

Develop communication approaches that connect

Team Membersto Travel Albertas strategy, business outcomes,and organizational impact.

Establish channel governance and best practices to ensure

Team Membersreceive relevant information in ways that are accessible,engagingand meaningful.

Work collaboratively across the organization toidentifystories, insights and opportunities that reinforce culture,connectionand organizational alignment. 4.

Business Planning, Reporting & Organizational Communications: Executecommunications support for key corporate planning and reporting activities, including: Business Plans Annual Reports Board materials Corporate presentations Other strategicplanning documents Ensure corporate reporting and planning materials communicate a clear, consistent narrative aligned with organizational priorities.

Translate businessobjectives, initiatives,and outcomes into compelling corporate communications.

Support organizational change communications and initiatives requiring coordinated internal and external communication approaches.

Measure communications effectiveness through analytics, reporting,and continuous improvement practices. 5.

Leadership & Team Development: Lead,coachand develop a high-performing Corporate Communications team, fostering accountability, collaboration, and continuous improvement.

Establish clear team priorities,allocateresources, and ensure effective delivery of communications initiatives.

Provide ongoing coaching, mentorship, and performance management to support

Tgrowth and development.

Create an environment that encourages innovation, collaboration, and excellence in communications practices.

Build strong partnerships across Travel Alberta, positioning Corporate Communications as a trusted strategic advisor and service partner.

Manage external communications resources, including agencies, consultants, and vendors, ensuring effective delivery and value.

Required Qualifications 1.

Education & Experience: Post-secondary degree in Communications, Public Relations, Journalism, or a related discipline. A graduate degree is considered an asset. A minimum of 7 years of progressively responsible experience in corporate communications, strategic communications, organizational communications, corporate affairs, public relations, or related disciplines. A minimum of 5 years of direct people leadership experience, including coaching, performance management,Team Memberdevelopment and building high-performing teams.

Demonstrated success leading corporate communications programs that support organizational priorities, business outcomes,reputationand stakeholder confidence.

Proven ability to develop and implement integrated communications strategies across internal and external audiences.

Demonstrated ability toprovidestrategic communications advice to leaders within complex organizations, translating business priorities into clear and compelling communications approaches.

Skilled in developing corporate messaging, executive materials, briefing documents, presentations,reportsand other strategic communications products.

Background developing internal communications strategies in partnership with People & Culture and senior leaders to support

Team Memberalignment,engagementand organizational priorities.

Knowledge of communications channel management and governance practices, ensuring the right information reaches the right audiences through the most effective channels.

Expertisein supporting corporate reputation management, issues management and proactive communications planning.

Demonstrated ability to collaborate across multiple business areas, including executive leadership, strategy, marketing, brand, content, digital and operational teams.

Experience managing external agencies, consultants,vendorsand communications resources with accountability for quality,timelinesand outcomes.





Ability to use analytics,insightsand performance measures to evaluate communications effectiveness and inform continuous improvement.

Background working in complex, fast-paced environments with multiple stakeholders, competing priorities and evolving organizational needs.

Experience within a Crown corporation, public sector organization, regulated environment, tourism organization,or similarly complex organization is considered an asset.

Experience working within, or communicating with, provincial and federal governments, including an understanding of government processes, approvals, and issues management, would be an asset. 2.

Technical Skills: Strong understanding of corporate communications strategy, governance, audiencesegmentationand communications planning.

Ability to develop andmaintaincorporate messaging frameworks, key messages, communicationplansand editorial standards.

Solid writing and editing skills, with the ability to develop communications materials for a variety of audiences, includingteam members, stakeholders,shareholdersand senior leaders.

Ability to translate complex business information, organizationalprioritiesand strategic initiatives into clear,engagingand accessible communications.

Knowledge of internal communications practices, including channel strategy,Team Memberengagement communications and change communications.

Experience managing communications channels, platforms and distribution approaches to improve audience reach, engagement and understanding.

Ability to use communications measurement tools,analyticsand insights to evaluate effectiveness and recommend improvements.

Knowledge of media relations, public relations practices, issues management and corporate reputation principles.

Experience supporting executive communications, including presentations, speaking notes, briefing materials and thought leadership content.

Experience managing communications projects, budgets,timelinesand external partners within structured governance environments.

Familiarity with emerging communications tools, digital platforms, AI-enabled communicationscapabilitiesand evolving audience behaviours is considered an asset.

Core Competencies 1.

Planning, Analysis & Judgment: Ability to align corporate communications strategies and day-to-day activities with organizational priorities and businessobjectives.

Strong strategic thinking skills with the ability to assess communication needs,identifyopportunities and recommendappropriate approaches.

Ability to interpret complex information, emergingissuesand stakeholder perspectives to inform communications recommendations.

Demonstrated ability to balance competing priorities, assessrisksand exercise sound judgement in a dynamic environment.

Ability to understand how effective communications contribute to organizational reputation,Team Memberalignment and stakeholder confidence.

Exercises discretion and objectivity in assessing sensitive issues, providing advice that reflects organizational interests, strategic priorities, and factual analysis rather than personal perspectives or preferences. 2.

Communication & Relationship Management: Exceptional written and verbal communication skills with the ability to communicate clearly,strategicallyand effectively with diverse audiences.

Ability to translate complex business priorities into clear,compellingand audience-focused communications.

Strong relationship-building skills with the ability toestablishtrust and credibility with leaders,Team Members,partnersand stakeholders.

Ability toprovidestrategic advice, influence decisions and collaborate effectively across a complex organization.

Ability to tailor communications approaches based on audience needs, organizationalobjectivesand communication channels. 3.

Leadership & Collaboration: Demonstrated ability to lead,coachand develop communications professionals while creating a positive,accountableand collaborative team environment.

Ability toestablishdirection, clarify priorities and support team members in delivering high-quality communications outcomes.

Strong collaboration skills with the ability to support to Director, External Affairs & Communications to build alignment across executive leadership, businessunitsand corporate functions.

Ability to foster effective partnerships with Brand, Marketing, Content, Digital, People & Culture and External Affairs teams.

Commitment to continuous improvement,innovationand developing communications capabilities across the organization.

Demonstrates strong executive presence, professionalism, and sound judgment when working with senior leaders, building credibility through thoughtful advice, effective communication, and discretion. 4.

Organizational Effectiveness & Adaptability: Highly organized with strong ability to manage multiple priorities,deadlinesand complex communications initiatives.

Ability to adapt communications strategies and approaches in response to changing organizational priorities, emergingissuesand stakeholder needs.

Comfortable operating in environments with ambiguity, evolving direction and competing demands.

Strong attention to detail whilemaintainingfocus on strategic outcomes and organizational impact.

Demonstrated ability tooperatewith professionalism, discretion and sound judgement when managing sensitive information.

Commitment to continuous learning, including evolving communications practices, digital channels, AI-enabledtoolsand emerging audience engagement approaches. *We kindly thank allagency partners, we will NOT require support to fill this role.

We kindly request no phone calls nor emails* Powered by JazzHR

📌 Manager, Communications (Calgary)
🏢 Travel Alberta
📍 Calgary