What You''ll Do: We are looking for a Senior Product Manager to own Retail Media relevancy and the next generation of Sponsored Products monetization as shopping moves from static search grids to more intentdriven and conversational experiences.

You will be responsible for making sure our ads are highly relevant, trusted by shoppers and retailers, and ready to surface in AIdriven discovery experiences (naturallanguage search, onsite assistants), while protecting and growing our Retail Media revenue.

Your missions: Lead Sponsored Products relevancy Define the vision and roadmap for how we decide which products to show, and in what order, across Retail Media search and browse experiences.

Balance relevancy, revenue, and user experience when making product decisions.

Align paid ads with retailer organic experiences to ensure overall relevancy consistency.

Define what good looks like then experiment directly with interested clients and iterate.

Work with data science and engineering to improve our matching logic, and to monitor performance over time.

Enable monetization of new discovery and AI experiences Define how Sponsored Products should appear in current discovery surfaces (e.g., naturallanguage search, onsite assistants), with a focus on trust, clarity and utility.

Clarify where monetization is appropriate, and what safeguards are needed so ads feel native and nondisruptive.

Work across Product, R&D;, GTM and Legal to bring early pilots to market and turn learnings into a scalable roadmap.





Be the single point of contact for Retail Media relevancy Act as the goto PM for relevancy questions and escalations from commercial and retailer teams.

Maintain clear, concise documentation (strategy onepagers, PRDs, decision logs) that makes the scope easy to understand for internal and external stakeholders.

Communicate progress, tradeoffs and impact in a way that is honest, datadriven and easy to follow.

What success looks like: Higher CTR and revenue for Sponsored Products tied to relevancy improvements.

Fewer and less severe relevancy escalations from key retailers.

Successful launch and iteration of Sponsored Products in at least one new discovery or AIdriven surface, with a clear path to scale.

Robust feedback from partners (R&D;, PAX, GTM, retailers) on clarity of direction and quality of decisions.

Who You Are: 5 to 8+ years in Product Management, ideally on search, recommendations, ads, or other MLpowered products.

Background in ad tech, ecommerce, marketplaces or Retail Media is a strong plus.

Proven track record owning complex, technical product areas endtoend.

Comfortable working with data, experiments and metrics to drive decisions.

Able to translate ambiguous, technical topics into clear problem statements and simple narratives.

Strong crossfunctional collaborator; you know how to work with engineering, data, design, sales and clients.

Calm, structured and pragmatic when dealing with highvisibility issues.

If you want to define what relevant means for the next generation of Retail Media, wed love to hear from you!

📌 Senior Product Manager – Retail Media Relevancy & Agentic Monetization (Toronto)
🏢 Criteo
📍 Toronto