An Important Note about Wayfair''s In-Office Policy: Please note that this is a hybrid role based in Toronto Canada and will require you to work in the office on Tuesdays, Wednesdays, and Thursdays.

Who We Are: Wayfair believes everyone should live in a home they love.

Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 15 million items across home furnishings, decor, home improvement, housewares, and more.

Suppliers are crucial partners in enabling Wayfairs mission.

Within Global Supplier Technology (GST), the Supplier Advertising team owns the strategy and development of Wayfairs Supplier Advertising offerings which help suppliers boost visibility of their products and brands on our platform.

This high-margin business is one of the biggest opportunities in Wayfairs profitability.

At Wayfair, Advertising empowers suppliers to boost visibility of their products and brands on our platform.

One of the biggest growth drivers of advertising is its footprint - that is, the placements where ads show up within the Wayfair site.

Prominent placements enable suppliers to increase the reach of their advertising campaigns and convert more customer traffic to purchases.

The Supplier Advertising team is responsible for the optimization and expansion of our ads footprint on site, while also balancing to ensure that the customer experience is not harmed.

As the Product Manager in this space, you will own the decisioning intelligence that decides which ads are shown in sponsored product placements on .

You will drive improvements to our decisioning stack, including support of new placements, expansion of existing ad programs, and maximizing ad relevance, all while holding a high bar to protect the quality of the Wayfair customer experience.

Achieving this will require working across all aspects of the ad serving stack and with partner teams across the consumer experience, machine learning, and supplier experience.

What Youll Do: Partner strategically with business, machine learning / applied science, and core engineering teams to identify and capitalize on opportunities to expand or optimize our advertising footprint through sponsored product placements, applying deep analytical rigor and leveraging advanced Machine Learning models to drive significant business impact.

Translate complex business problems into clear, comprehensive product requirements, collaborating closely with cross-functional and cross-department teams (including ad ranking, platform, and advertiser experience teams).

These requirements will include detailed technical specifications and data schemas to guide engineering efforts.





Design and coordinate rigorous A/B testing frameworks and experimentation plans with stakeholder teams owning Wayfairs website and recommendation algorithms.

You will lead the execution of sponsored footprint expansions and optimizations, meticulously analyzing test results to inform iterative product development and data-driven decisions.

Act as a technical product leader within your dedicated engineering team, driving timely and smooth execution by actively participating in sprint rituals (grooming, planning, retrospective) and providing technical guidance and problem-solving support to ensure high-quality delivery.

Drive successful go-to-market strategies for your products in partnership with internal or external stakeholders, ensuring seamless integration and adoption.

Contribute to the longer-term vision for sponsored placements, articulating how and when they should be used versus other ad or organic content types on the site.

This will involve integrating insights from performance metrics, user behavioral data, and competitive analysis.

Influence and shape the strategic direction for improving all aspects of the advertising program, including sophisticated candidate generation and ranking algorithms, with the goal of maximizing ads monetization outcomes for sponsored product placements while safeguarding customer experience.

Build and maintain a robust product roadmap, constantly monitoring product success and measuring the impact of your features through advanced data analysis, KPI tracking, and experimentation frameworks.

We''re A Match Because You Have: 3-5 years building software products at scale with measurable impact, ideally across multiple platforms or workstreams, demonstrating a strong foundation in software development lifecycle and agile methodologies.

Experience with advertising technology platforms or consumer-facing e-commerce experiences is highly preferred. A strong track record of effective partnership with engineering and machine learning / applied science teams, demonstrating a deep understanding of complex technical architectures, data pipelines, and algorithmic design in driving cross-organizational initiatives and product launches.

Exceptional quantitative skills with a track record of translating customer feedback or other complex data into actionable product insights, rapidly pressure-testing hypotheses, and translating learnings into a validated product roadmap with high-fidelity requirements.





Demonstrated proficiency in agentic-enabled workflows to accelerate and evolve the product discovery lifecycle.

Solid understanding of UI/UX design principles and best practices for a front-end eCommerce experience, with the ability to articulate user flows, wireframes, and collaborate effectively with design teams to create intuitive and effective interfaces.

Proven ability to engage deeply in highly technical conversations with both software engineers and machine learning scientists, understanding architectural tradeoffs, data models, API design, and machine learning model development and iteration.

Excellent communication skills, with the ability to distill complex technical nuances into clear, concise ''so-what'' statements and tailor your message effectively to diverse audiences (cross-functional stakeholders, senior leadership, . A customer-centric mindset and intuition, with the ability to balance customer value between both sides of a two-sided marketplace (supplier advertisers and Wayfair customers).

Ability to work with and influence partner teams (Senior Manager +) across various functional areas, leveraging technical credibility and strong communication.

Why You''ll Love Wayfair: Time Off: Paid Holidays

Paid Time Off (PTO)Paid Sick Days Health & Wellness: Health & Dental

Benefits

Life Insurance

Disability Protection (Short Term & Long Term Disability)Global Wellbeing: Gym/Fitness discounts (Global Class

Pass,)Mental Health Support (Global Mental Health, Global Wayhealthy Recordings)Caregiver Services Financial Growth & Security:RRSP (Registered Retirement Savings Plan)Tuition Reimbursement Family Support: Parental Leave Top-Up Program

Global Surrogacy & Adoption Policy Professional Development & Recognition: Rewards & Recognition

Global Employee Anniversary Awards

Paid Volunteer Work Unique Perks: Employee Discount

Global Pod Outings Work/Life Balance: Emphasizing a supportive & flexible work environment that encourages a balance between personal and skilled commitments No matter who you are, Wayfair is a place you can call home.

Were a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success.

We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair and world for all.

Every voice, every perspective matters.

Thats why were proud to be an equal chance employer.

We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

📌 Product Manager, Supplier Advertising Footprint (Toronto)
🏢 Wayfair
📍 Toronto