Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc.

The salary range presented below is based on a 35-hour workweek and would represent a majority of different candidate profiles.

However, we encourage candidates who may fall outside of this range to apply as well.

Salary range (but not limited to): 101,800 - 124,400 About the role Challenging the status quotakes creativity,passion,focus,andresilience.

If you are known to be an exceptionalpartnershipsprofessionalwhohas ledandinspiredcolleagues,partners,and stakeholders, and whoenjoyschallengingwhat ispossible, this role may be the right one for you.

We are seeking aGEOBrand

Partnershipsand Content

Distribution

Specialistto build and scale strategic partnerships that enhance ourbrandand contentfootprint.

This role willidentify, negotiate, and manage thirdparty content distribution andco-createpartnerships that increase our brands authority, visibility, and sentiment.

You willworkcrossfunctionallywithin

Marketing,Business

Development,andotherteamsto craft a partner ecosystem that amplifies our most authoritative content, earnshightrustcitations, and improvesthe visibility of our brands.

Whatyoulldohere: Defineand launchthe GEO partnerships andcontentdistribution strategy Build a GEO partner roadmap that maps core topics to highauthority destinations (trade journals, review sites, communities, research hubs) thatinfluence the largestAILLMs.

Define the partner selection framework (strategic fit,



brand alignment, target segment overlap) andestablishpartner selection criteria: domain and topical authority, audience relevance, ability to host structured attribution, update cadence (recency), and governance compliance.

Build a partner network that can distribute content at scale:proactively scout, evaluateand pitch partnership opportunities acrosscontentcreators,publishers, distribution platforms,andindustryexperts.

Stakeholder Management &Influence; Partner with GEO/Brandleadership to tie partnership strategy into broader ecosystem ofmarketinginitiativesensuring buy-in from cross-functional stakeholders and senior leaders.

Align partnership opportunities with Marketingteamgoals forbrandauthority, visibility, andsentiment.

Lead day-to-day relationship managementactivitiesamong partner network to foster strong, meaningfulrelationships.

Partner with internal Brand & Content, PR, Social teams to understand content priorities,content topics, and messaging pillars.

Work closely with Data & Analytics tooptimizeoverall partner performanceandconversion pathstoensurepartner marketinginitiativesare contributing meaningfully toprogram KPIs.





Measurement and reporting Build dashboards thattrackpartner citations/mentions; inclusion in AI summaries/answers; entity consistency; link/canonicalintegrity; freshness/recency; referral traffic; assisted conversions; and brand sentiment shifts.

Run controlled tests on distribution formats, channels, and update cadence to isolate impact on AI inclusion and authority.

Report insights and ROI; refine the partner portfolio based on performance.

What you bringto the table: Bachelors degree in marketing, communications, business, or related field (or equivalent experience). 710+ years in partnershipsdevelopment, content distribution/syndication, SEO/content marketing, or digital PR; experience with publishers, review sites, communities, or data/research partners is a plus.

Demonstrated success negotiating syndication orcomarketingpartnershipsthat resulted in measurable gainsin KPIs.

An eye foridentifyingopportunities across partners, marketingchannels,and tactics to drive meaningful outcomes forthebusiness.

Familiarity with tools for brand tracking, media monitoring, sentiment analysis, and analytics; exposure to podcast/audio indexing andvideo/You

Tube optimization is beneficial.

For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

No Canadian work experience required, but must have authorization to work in Canada. #LI-hybrid Il s''agit d''un nouveau rle au sein de notre quipe en pleine croissance | This role is a recent member of our growing team.

📌 GEO Brand Partnerships and Content Distribution, Specialist (Temporary 12 months) (Toronto)
🏢 Intact Financial
📍 Toronto