The Sales Development Representative (SDR) is responsible for identifying, qualifying, and converting new customer opportunities to drive repeatable, long-term LGG Industrial business growth. This role focuses on expanding exposure into new industries, sectors, and customers while working closely with Account Managers and Inside Account Managers to transition qualified opportunities into active sales engagements.
Key Responsibilities
Maintain 100% commitment to safety policies and procedures
Qualify inbound and outbound leads generated through Marketing and proactive outreach
Conduct account research and discovery to understand customer needs and opportunities
Select and apply appropriate industry and segment-specific scripts
Initiate contact via email and phone to schedule qualification calls
Qualify leads using BANT criteria (Budget, Authority, Need, Timing)
Accurately document and maintain lead data in CRM , including lead stage and status
Determine lead qualification status and appropriate account classification
Route qualified opportunities to the appropriate sales representative through the CRM system
Communicate current and emerging market conditions to the Sales Development Manager and sales teams
Participate in continuous professional development and training
Perform additional duties as assigned and trained
Skills & Abilities
Solid customer service skills with professional communication and interpersonal abilities
Excellent organizational, analytical, and attention-to-detail skills
Ability to interpret data and assess opportunities against defined qualification criteria
Proficiency in Microsoft Word, Outlook, and Excel
Strong computer literacy and CRM experience
Defined aptitude towards hunting with strong weight towards customer discovery
Minimum Qualifications
Minimum 2 years of experience in a professional work environment
Robust communication, planning, analytical, project management, business, and financial skills
Demonstrated technical acumen
Secondary Education preferred
Ability to prioritize workload and thrive in a fast-paced, dynamic environment
Equal Prospect Employer
LGG Industrial is an Equal Opportunity Employer. Employment decisions are made without regard to veteran or disability status and are based solely on the individual's ability to perform the essential functions of the role.
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