Job Title: Digital Advertising Specialist (Auto Detailing)About Us
We are a growing auto detailing business looking for an experienced Digital Advertising Specialist to help generate consistent, high-quality leads through online advertising. Our goal is to increase bookings, build brand awareness, and maximize our return on advertising spend.
Job Overview
We're looking for someone who has a proven track record of creating and managing profitable digital advertising campaigns. You will be responsible for planning, launching, optimizing, and reporting on campaigns across multiple advertising platforms.
Responsibilities
- Create and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other relevant platforms.
- Develop audience targeting strategies for local customers.
- Write compelling ad copy and recommend creative concepts.
- Set up conversion tracking, pixels, and analytics.
- Continuously optimize campaigns to improve lead quality and reduce cost per acquisition.
- Conduct A/B testing on ad creatives, audiences, and landing pages.
- Monitor advertising budgets and maximize return on ad spend (ROAS).
- Provide weekly performance reports with insights and recommendations.
- Collaborate with our team to develop promotional offers and seasonal campaigns.
Qualifications
- Proven experience managing digital advertising campaigns for local service businesses.
- Experience advertising businesses in industries such as auto detailing, car wash, automotive services, home services, or similar is highly preferred.
- Solid knowledge of:
- Meta Ads Manager
- Google Ads
- Google Analytics
- Google Tag Manager
- Conversion tracking and pixel implementation
- Ability to analyze campaign data and make data-driven decisions.
- Excellent communication and reporting skills.
Preferred Skills
- Experience with lead generation campaigns.
- Knowledge of landing page optimization.
- Experience with CRM integrations and lead automation.
- Basic graphic design skills using Canva or Adobe Creative Suite are a plus.
- Video advertising experience is an asset.
Pay: From $15.50 per hour
Work Location: Remote
📌 Advertiser (Canada)
🏢 Opulence Auto
📍 Canada
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