Drive marketing success as a Lifecycle Marketing Specialist at Activate in Winnipeg. Your role focuses on building effective CRM strategies that enhance customer journeys and boost bookings.
Reporting to the Director, Growth & Revenue Marketing, you’ll be integral in executing CRM initiatives across corporate stores. Using tools like Braze, you will create and manage audience segments while developing data-driven campaigns to maintain customer interest and engagement. Monitoring campaign performance and making necessary adjustments will be central to this position's success.
Key Responsibilities:
• Create and implement retention and win-back campaigns
• Segment audiences to optimize marketing approaches
• Launch and monitor multi-channel CRM campaigns




• Conduct A/B tests and report on campaign results
• Document repeatable campaign processes and workflows
Requirements:
• 3+ years of lifecycle marketing experience
• Proficiency with CRM platforms, particularly Braze
• Background in designing and analyzing campaigns
• Excellent organizational and communication abilities
• Bachelor's degree in Marketing or a related domain is beneficial
Shape the future of customer engagement at Activate with your marketing expertise.
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📌 Lifecycle Marketing Specialist At Activate Toronto
🏢 Activate Games
📍 Toronto