About the RoleReporting directly to the Chief Commercial Officer, the Marketing Manager will oversee day-to-day marketing operations across all Token’s brands and companies. This hands-on role combines creative design, brand management, digital execution, and data-driven strategy. You’ll collaborate closely with sales and leadership teams to drive growth, enhance visibility, and ensure consistent brand alignment across channels.
Key Responsibilities

- Brand & Marketing Management
- Lead marketing strategy and execution for Token’s portfolio of brands.
- Manage trade marketing programs, promotional materials, and POS assets.
- Ensure compliance with federal and provincial marketing regulations for cannabis and beverage alcohol.
- Digital Marketing & Analytics
- Oversee website content and updates across WordPress and Shopify platforms.
- Manage SEO, Google Analytics, and paid campaign performance reporting.
- Plan, schedule, and optimize social media content across all channels.
- Analyze engagement metrics and provide insights to guide strategy.
- Creative & Design
- Develop and execute graphic design projects for packaging, digital assets, and trade materials.
- Collaborate with partners and printers to ensure production quality and brand consistency.
- Collaboration & Coordination




- Support sales and distribution teams with marketing collateral and retail activation tools.
- Coordinate product launches, events, and brand initiatives.
- Manage vendor relationships, freelancers, and creative partners when required.

Qualifications

- 3–5 years of progressive marketing experience, ideally within CPG industries.
- Hands-on skills in graphic design (Adobe Creative Suite preferred).
- Experience managing websites on WordPress and Shopify.
- Strong understanding of social media and Google analytics tools.
- Familiarity with cannabis and/or beverage alcohol marketing regulations is a strong asset.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously.
- A creative problem-solver who thrives in fast-paced, entrepreneurial environments.

Why Join Token

- Opportunity to work with a dynamic and growing portfolio of innovative brands.
- Hybrid work flexibility with a local Edmonton office.
- Cooperative, creative, and entrepreneurial company culture.
- Competitive compensation and growth opportunities.

To Apply:Please submit your resume, portfolio or samples of your work, and a brief cover letter outlining why you’re a great fit for Token Naturals.

📌 Marketing Manager (Canada)
🏢 Token Naturals
📍 Canada