Marketing Manager

Location: Toronto (Hybrid)

Employment Type: Full-Time

About BorderPass
BorderPass is transforming the immigration experience through technology, legal expertise, and AI. We help international students, foreign workers, employers, and educational institutions navigate complex immigration processes with confidence. Our platform combines proprietary software, artificial intelligence, and in-house legal services to deliver better outcomes at scale.

We’re one of the fastest growing companies in North America, and are looking for a Marketing Manager who can help us execute, optimize, and scale our marketing efforts across multiple audiences and channels.

The Role
We are looking for a highly capable and execution-oriented Marketing Manager to join our team. This role is ideal for someone who enjoys both strategy and hands-on execution, and who is excited about using AI and automation to build modern marketing systems.

You will be responsible for planning, launching, and optimizing campaigns that drive awareness, engagement, and growth across consumer, employer, and institutional audiences. You’ll work closely with product, sales, operations, and leadership to ensure our messaging is transparent, consistent, and effective.

This is a role for someone who loves building, testing, improving, and finding better ways to get work done.

What You’ll Do

Execute marketing campaigns from concept through launch, optimization, and reporting across paid media, SEO/AEO, email marketing, SMS, and other channels as required

Support growth initiatives across B2B, B2C, and B2B2C audience segments

Conduct market, customer, and competitive research to identify opportunities and inform campaign and messaging strategy

Develop a deep understanding of BorderPass products and services and translate technical capabilities into clear, compelling messaging

Write and edit high-quality content across website, landing pages, email campaigns, paid advertising, social media,



video scripts, presentations, and sales enablement materials

Build and manage AI-assisted workflows that improve content production, campaign execution, and reporting efficiency

Evaluate, implement, and manage marketing technology and automation tools

Optimize campaign performance and key metrics, prepare reports, and recommend improvements based on data and insights

Collaborate closely with product, sales, customer success, and external partners to ensure campaigns are delivered on time and achieve business objectives

Continuously identify opportunities to improve processes, automation, and marketing effectiveness

What We’re Looking For

3+ years of experience in marketing, growth, communications, content, or a related field

Exceptional written and verbal communication skills

Strong copywriting and storytelling abilities

Experience executing multi-channel marketing campaigns

Analytical mindset with the ability to interpret performance data and translate insights into actionComfort working independently in a fast-paced startup environment

Curiosity about AI, automation, and emerging marketing technologies

Strong organizational and project management skills

What Will Make You Stand Out

Experience using AI tools to improve marketing workflows and productivity

Experience in SaaS, technology, education, immigration, legal services, or marketplace businesses

Experience managing paid media campaigns

Experience creating content across multiple formats, including video and social media

Familiarity with conversion rate optimization and growth experimentation

Why Join BorderPass

Work directly with experienced operators building a category-defining company

Meaningful ownership and autonomy from day one

Opportunity to shape the future of AI-powered immigration and global mobility services

High-growth environment with significant opportunities for learning and advancement

Competitive compensation and equity participation opportunities

#J-18808-Ljbffr

📌 Marketing Manager (Ontario)
🏢 Socket.dev
📍 Ontario