Role Overview
The Marketing Manager, Canada is responsible for translating global marketing strategy into locally relevant, revenue-driving execution across Daniels Health’s Canadian business and brands.

This is a commercial, downstream marketing role focused on:

Driving pipeline through targeted campaigns

Developing high-impact sales enablement tools

Owning the Canada content and messaging ecosystem

The role acts as the primary link between sales and marketing in Canada, ensuring that messaging, content, and campaigns reflect real customer needs, support active opportunities, and contribute directly to revenue outcomes.

Key Responsibilities
Commercial Content & Campaign Execution

Own and manage the Canada commercial content calendar (email, social, blogs, campaigns)

Translate global positioning into localized, customer-relevant messaging

Develop and deploy campaigns aligned to key personas and verticals

Partner with global content and digital teams to execute efficiently and at scale

Sales Enablement & Deal Support

Develop sales tools (presentations, one-pagers, case studies, templates)

Partner closely with sales to support active opportunities and strategic accounts

Contribute to RFP and proposal messaging, ensuring clear, compelling narratives

Build repeatable templates and frameworks that improve consistency and speed

Sales & Pipeline Reporting

Leverage Salesforce pipeline data to identify gaps, trends, and growth opportunities, translating insights into proactive content and campaign strategies that drive new business, customer retention, and account expansion across Canada.





Partner with sales and digital marketing to connect pipeline performance with campaign execution, optimizing marketing-generated revenue across email, SEO, paid media, and other demand channels.

Establish and reinforce clear processes for lead management, pipeline visibility, and sales enablement, ensuring marketing efforts are directly aligned to revenue outcomes and conversion efficiency.

Digital Campaign Alignment

Partner with digital marketing team to ensure alignment on targeting strategy, messaging and campaign priorities

Ensure digital programs reflect real customer pain points and commercial priorities

Brand Stewardship / Market and Customer Insight Translation

Act as the Canada brand expert across healthcare waste division ensuring consistency in messaging, tone and market positioning

Gather and synthesize voice of sales, customer feedback and market dynamics specific to Canada

Continuously refine: Brand messaging, content priorities and campaign focus to align with business priorities and customer needs

Core Competencies

Commercial mindset - understands pipeline, not just marketing activity

Execution ownership - able to operate independently and deliver at pace

Sales alignment - builds credibility and trust with sales teams

Structured thinking - creates repeatable tools, templates, and processes





Adaptability - comfortable working within a high growth environment with evolving priorities

Qualifications & Experience

4-8+ years of experience in B2B or healthcare marketing

Proven experience in: Sales enablement and commercial content development. Campaign execution tied to revenue outcomes. Cross-functional collaboration with sales teams

Robust ability to translate strategy into execution

Excellent written and verbal communication skills

Up to 25% travel

Experience working in matrixed or multi-market organizations preferred

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

The pay range for this position is $110,651to $152,145 base salary. Actual compensation within this range will depend on factors unique to each candidate, such as prior experience, skill, certifications, and work location. Pay variations by location reflect local conditions and differences in the cost of labor.

At Daniels Health, we are committed to supporting our employees’ well-being, work-life balance, and career growth through a comprehensive benefit package. Eligible employees enjoy benefits such as medical, dental, and vision insurance, retirement savings plans with company match contributions, paid vacation and sick time, wellness resources, life insurance, and professional development opportunities.

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📌 Marketing Manager (Ontario)
🏢 Daniels Health Canada
📍 Ontario