Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

What you'll be doing:
As an Account Executive at Forma.ai, you will play a critical role in driving revenue growth by identifying, engaging, and closing enterprise-level deals. You will be responsible for building and managing a robust pipeline of Fortune 1000 prospects, helping them transform their approach to sales planning and incentive compensation.

Your contributions will include:

Own and execute the full sales cycle, from prospecting (collaborating with BD) to close, for enterprise-level accounts

Engage senior executives (CROs, CFOs, RevOps leaders) to position Forma.ai as a strategic partner in sales performance optimization

Develop tailored sales strategies to penetrate key accounts and expand existing relationships

Consistently achieve and exceed sales targets through disciplined pipeline management and forecasting

Leverage data-driven insights to identify high-potential opportunities and accelerate deal velocity

Collaborate with BD and Marketing to drive qualified leads and create multi-threaded sales opportunities

Process Optimization & Execution

Master the Forma.ai sales methodology to drive repeatable success across complex sales cycles

Ensure seamless handoff between sales and implementation teams for a world-class customer experience

Optimize sales processes to reduce friction and increase efficiency in deal execution

Utilize our revenue technology stack to track, manage, and optimize sales performance

Leverage AI-powered insights to refine outreach strategies and personalize prospect engagement

Cross-Functional Collaboration

Partner closely with Marketing, RevOps,



and Customer Operations to ensure alignment in messaging, lead flow, and customer onboarding

Act as the voice of the customer, providing feedback to Product and Engineering to influence roadmap priorities

What we're looking for:

5+ years of experience in enterprise sales within B2B SaaS, ideally with selling sales performance management or other revenue operations technology

A track record of exceeding quota, with experience closing six- and seven-figure deals

Deep expertise in navigating complex enterprise sales cycles and engaging senior executives

Solid analytical skills, with the ability to leverage data and insights to drive decision-making

Exceptional communication and storytelling abilities to articulate Forma.ai’s value proposition

A collaborative, team-first mindset, with experience working closely with Marketing, RevOps, and Product teams

Additional Job Info:

This position is for an existing vacancy

Salary range: $100-120K base salary plus commission and bonus

About Forma.ai:
Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

What you'll be doing:
As an Account Executive at Forma.ai, you will play a critical role in driving revenue growth by identifying, engaging, and closing enterprise-level deals. You will be responsible for building and managing a robust pipeline of Fortune 1000 prospects,



helping them transform their approach to sales planning and incentive compensation.

Your contributions will include:
Strategic Sales Leadership

Own and execute the full sales cycle, from prospecting (collaborating with BD) to close, for enterprise-level accounts

Engage senior executives (CROs, CFOs, RevOps leaders) to position Forma.ai as a strategic partner in sales performance optimization

Develop tailored sales strategies to penetrate key accounts and expand existing relationships

Revenue Growth & Pipeline Management

Consistently achieve and exceed sales targets through disciplined pipeline management and forecasting

Leverage data-driven insights to identify high-potential opportunities and accelerate deal velocity

Collaborate with BD and Marketing to drive qualified leads and create multi-threaded sales opportunities

Process Optimization & Execution

Master the Forma.ai sales methodology to drive repeatable success across complex sales cycles

Ensure seamless handoff between sales and implementation teams for a world-class customer experience

Optimize sales processes to reduce friction and increase efficiency in deal execution

Technology & Tools

Utilize our revenue technology stack to track, manage, and optimize sales performance

Leverage AI-powered insights to refine outreach strategies and personalize prospect engagement

Cross-Functional Collaboration

Partner closely with Marketing, RevOps, and Customer Operations to ensure alignment in messaging, lead flow, and customer onboarding

Act as the voice of the customer, providing feedback to Product and Engineering to influence roadmap priorities

What we're looking for:

5+ years of experience in enterprise sales within B2B SaaS, ideally with selling sales performance management or other revenue operations technology

A track record of exceeding quota, with experience closing six- and seven-figure deals

Deep expertise in navigating complex enterprise sales cycles and engaging senior executives

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📌 Account Executive (Ontario)
🏢 Forma.ai
📍 Ontario