Ecopia is hiring a Growth Marketer (individual contributor with less than 5 years of experience) to support a self-serve, product-led growth strategy targeting small and medium-sized businesses in architecture, engineering, construction, landscaping, and field services, while also supporting Ecopia’s traditional markets

The role is approximately 75% growth-focused—including search engine optimization, paid acquisition, customer acquisition, and market positioning—and 25% traditional marketing, including content creation, case studies, trade shows, and brand initiatives

The Growth Marketer will report to the Head of Product Growth. Success will be measured by self-serve customer sign-ups, product activations, and overall customer engagement

Strategic Context:

Ecopia has historically sold geospatial AI into enterprise and government. This role exists because we are opening a second front: a self-serve product for SMB operators who need high-quality geospatial data to enhance their day-to-day support and field operations. The bet:

Different buyer. Owners and ops leaders at SMB AEC firms, landscaping businesses, and field-service companies — not GIS directors or procurement

Different motion. Self-serve sign-up and activation, not enterprise sales cycles

Different positioning. Ecopia is the data layer that makes SMB support and field operations sharper — better quotes and defensible service area maps

This hire owns the top of that funnel and the narrative that gets the right SMB operators in the door

Mission:

Drive qualified sign-ups and activations to Ecopia’s self-serve product by owning organic discoverability (SEO + GEO), paid acquisition, and SMB-vertical positioning — while building a credible brand and content foundation for a new buyer segment

Growth — 75%:

AI search / GEO. Own Ecopia’s presence in ChatGPT, Perplexity, Claude, and Google AI Overviews for SMB vertical queries. Treat LLM citations as a primary acquisition channel, not an afterthought

SEO. Build the keyword strategy, content briefs, and on-page foundation for SMB AEC, landscaping, and field-service queries (e.g. “aerial imagery for landscape estimating,” “property data for field service routing”).



On-page work includes vertical landing pages that lead with Ecopia’s product differentiation and the concrete value it delivers to each segment — not generic category copy

Paid acquisition. Alongside agency support, optimize campaigns on Google, Meta, and X. Manage targeting, creative iteration, landing pages, and CAC in line with activation

Product positioning. Translate Ecopia’s geospatial data into the language each SMB vertical actually uses. Iterate on landing pages, messaging, and creative by sub-segment

Funnel & instrumentation. Wire HubSpot + paid platforms + product analytics so we can attribute sign-ups and activations back to source. Run experiments and report what’s working weekly

Traditional marketing — 25%:

Content engine. Blog cadence focused on the practical problems SMB operators solve with geospatial data

Social proof. Testimonials and case studies from early self-serve customers — instrumented to convert, not vanity assets

Trade shows. Partner with the broader Ecopia team to support both existing events on the calendar and net-new events worth attending in AEC/landscaping/field service. Run each as a lead-gen funnel — pre-show outreach, on-site capture, post-show activation

Brand & general content. Establish a consistent voice that lands with SMB operators (down-to-earth, outcomes-focused) and away from enterprise/government tone

Success Metrics:

Primary, owned end-to-end:

Self-serve sign-ups — weekly volume, by source

Activations — sign-ups that reach the product’s defined “aha” moment. This is the north star

Supporting:

Organic traffic to SMB-vertical pages

LLM citation share for target queries (ChatGPT, Perplexity, Google AI Overviews)

Paid CAC against activation (not sign-up)

Content-attributed sign-ups (blog, case study, testimonial pages)

Benefits

Career growth: A high-growth environment requires fast-pace personal development; we empower employees to develop skills, own projects, and grow into leadership positions

Flexible work workplace: Employees are given the choice to work in-office, remote, or a combination of the two





Incredible office space: For employees who like to work in the office, we have a beautiful and bright office space located in the MaRS Discovery District in downtown Toronto. You have access to hot desks, meeting rooms, a stocked kitchen, and a collaborative space

Generous parental leave: Employees are supported through our generous maternity and paternity leave top-up benefits

Your choice of equipment: Mac or PC? You can choose! We will provide you with all the equipment you require to do your best work

Fun activites: We find creative ways to connect with each other outside of the office - group dinners, sporting events, and group trips

Health benefits: Ecopia provides access to health insurance benefits, including a health savings account (HSA), employee assistance program (EAP), and more- Demonstrated SEO chops — has shipped content that ranked and converted, not just published

Comfortable with ambiguity. This is a 0→1 motion inside an established company

Fluent in HubSpot (workflows, lists, attribution) and modern paid ad platforms

Strong product positioning instinct — can take a horizontal product and write copy that lands with a specific vertical

Understands AI search / GEO. Has actively optimized for LLM citations and can speak to what’s working today

2–5 years in B2B growth marketing, ideally with PLG / self-serve exposure

Hands-on paid acquisition experience across Google + Meta (X a plus). Has owned a budget and a CAC target

Experience marketing to SMB trades, AEC, or field-service buyers

Familiarity with geospatial, mapping, or data-product categories

Lifecycle/email expertise (HubSpot sequences for sign-up → activation)

Light analytics chops (SQL, GA4, product analytics tools)

Has run a trade-show presence with measurable pipeline outcomes- In addition to a resume, please submit a cover letter written entirely by you (not generated by AI)

The cover letter should focus on how your experience, approach, and skills would create value for Ecopia, specifically in relation to the responsibilities and requirements outlined in the job posting

We are less interested in generic career summaries and more interested in understanding how you think, solve problems, and would contribute to the team

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