*Break into technical sales with a high-growth robotics and automation team.*
*In this role, you’ll generate real opportunities, book meetings with engineers and industrial clients, and support cutting-edge technologies entering the market.*
*If you’re driven, curious, and ready to build a career in B2B sales—this is your starting point.*
Overview
Join a high-growth team operating at the intersection of automation, robotics, and advanced inspection technologies.
As a Sales Development Representative (SDR), you will play a key role in bringing innovative solutions to market from global partners such as Honeywell (OmniPoint Gas Detection), ExRobotics, ANYbotics, Nexxis, and Sorama.
With Honeywell representing a strong foundation of current business and a rapidly expanding robotics and inspection portfolio, this role is focused on turning market momentum into qualified opportunities, booked meetings, and long-term customer relationships across engineering firms, industrial facilities, and energy customers.
About the Role
You will operate as a core part of our business development engine, responsible for identifying opportunities early in the sales cycle and feeding high-quality leads into the pipeline.
This is a high-activity, office-based role focused on phone, email, CRM, and online prospecting—not field sales. You will work closely with marketing, engineering, and outside sales to support campaign execution, qualify opportunities, and drive consistent pipeline growth.
Key Responsibilities
Outbound Sales & Pipeline Development
Execute daily outbound outreach primarily through telephone calls but also using other tools like emails, LinkedIn and more to engineering firms, OEMs, and key industrial accounts
Identify upcoming projects, decision-makers, and early-stage opportunities
Run structured follow-up campaigns to convert interest into qualified meetings
Lead Management & Marketing Follow-Up




Respond rapidly to all inbound and campaign-generated leads (web forms, events, content downloads)
Leverage marketing content, messaging, and sequences to maximize conversion rates
Provide feedback to marketing on lead quality, messaging effectiveness, and campaign performance
Bid, Tender & Opportunity Identification
Monitor public bid/tender platforms and procurement portals for relevant opportunities
Review and summarize project specifications and RFP/RFQ requirements
Flag and communicate opportunities internally to support timely pursuit and response
Support early-stage qualification and positioning ahead of formal bids
Account Expansion & Cross-Selling
Identify opportunities within existing customers (new plants, departments, applications)
Execute targeted outreach campaigns to grow share of wallet and expand relationships
CRM & Sales Coordination
Maintain accurate and up-to-date records of all customer interactions, leads, and follow-ups
Ensure no viable opportunity is missed through disciplined pipeline tracking
Coordinate closely with outside sales and technical staff to ensure smooth handoffs and follow-up
Skills & Qualifications
2+ years of experience in inside sales, business development, or sales development (B2B)
Experience in industrial, automation, robotics, or energy sectors or relevant education is required
Comfortable performing high volumes of outbound calls and digital outreach
Strong ability to communicate with engineers, buyers, and project managers




Experience with CRM systems (e.g., Salesforce) and standard business tools
Highly organized with the ability to manage multiple opportunities and deadlines
Key Attributes
Results-driven with a strong sense of accountability and urgency
Resilient and comfortable with cold outreach and rejection
Curious and eager to learn technical products and applications
Strong collaboration skills—able to work cross-functionally with marketing and technical teams
Self-starter mindset with the ability to operate independently and within a team
Why This Role
Be part of a high-growth robotics and inspection market with significant upside
Work across both established (Honeywell) and emerging technologies
Gain exposure to complex industrial sales cycles, tenders, and large-scale projects
Clear pathway into outside sales, account management, or strategic business development
Why Join MicroWatt?
Family-owned business with a high-trust, high-respect culture
Opportunity to sell and work directly with cutting-edge robotics and automation technologies
Market-competitive salary + bonus structure
Profit sharing
Excellent benefits (health, dental, vision)
Flexible schedule available
Paid time off
On-site gym
Significant opportunities for career growth and technical development
This is your chance to join an industry leader and play a defining role in shaping the future of industrial automation across Canada and the United States.
Pay: $70,000.00-$100,000.00 per year
Benefits:
Company events
Dental care
Extended health care
On-site parking
Paid time off
Vision care
Ability to commute/relocate:
Calgary, AB T3K 2M4: reliably commute or plan to relocate before starting work (required)
Education:
Secondary School (preferred)
Language:
French (preferred)
Work Location: In person

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📌 Sales Development Representative (SDR) – Automation & Robotics (Alberta)
🏢 Socket.dev
📍 Alberta