ML6 is pleased to be partnering with a leading consumer goods manufacturer in their search for a Senior Director of Sales. Known for innovation, customer partnerships, and market leadership, the organization is committed to delivering sustainable growth through consumer-centric strategies, operational excellence, and high-performing teams.

As Senior Director of Sales, you will play a critical leadership role in shaping the national sales strategy, driving profitable growth across key retail accounts, and leading a high-performing sales organization. Reporting to the Vice President & Head of Sales, you will influence enterprise strategy while strengthening executive customer relationships and delivering exceptional commercial results.

What You'll Be Doing:

Lead customer-centric commercial and promotional strategies that anticipate evolving consumer behaviours and competitive dynamics.

Translate enterprise objectives into customer-specific growth plans that deliver measurable business outcomes.

Own pricing strategy, profitability, and commercial performance across a portfolio of national accounts.

Deliver revenue, margin, and profitability objectives through disciplined portfolio management and strategic investment decisions.

Develop, execute, and monitor customer business plans while ensuring effective budget management and return on investment.

Build and maintain executive-level relationships with key retail partners, acting as a trusted strategic advisor.

Lead senior customer engagements, negotiations, and presentations aligned with corporate strategy, innovation priorities, and brand objectives.





Ensure consistent execution of marketing, category, and commercial strategies across all assigned accounts.

Partner closely with Marketing, Trade Marketing, Category Management, Finance, and Supply Chain to develop integrated customer solutions.

Leverage consumer insights, loyalty data, analytics, and market intelligence to inform strategic decisions and accelerate growth opportunities.

Provide ongoing commercial insight and strategic recommendations to senior leadership regarding business performance, risks, and emerging opportunities.

Lead, coach, and develop a high-performing sales leadership team.

Foster a culture of accountability, collaboration, continuous improvement, and customer focus.

Support succession planning and capability development to build future leadership strength within the organization.

What You'll Need to Be Successful:

10+ years of progressive sales leadership experience within the CPG industry.

Extensive experience managing national retail accounts across grocery, mass merchandise, club, and pharmacy channels.

Solid commercial acumen with demonstrated success delivering profitable growth and managing complex customer portfolios.

Deep understanding of category management, customer strategy, pricing, trade investment, and revenue management.

Proven ability to build and influence executive-level customer relationships.

Experience leading and developing high-performing sales teams.

Strong analytical, negotiation, communication, and presentation skills.

Bachelor's degree preferred.

Bilingualism (English/French) is considered a strong asset.

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📌 Senior Sales Director (Ontario)
🏢 ML6 Search + Talent Advisory
📍 Ontario