Plum is India's leading employee health advantages platform. We cover 600,000 lives across 6,000 companies, growing 80% year on year, cash-flow profitable in FY27, and recently closed our Series B backed by Peak XV, Tiger Global, and Tanglin.
1. The Charter
Insurance in India still remains a hairy problem. No trust. Overcomplicated systems. Too much paperwork. Communication gaps. Commoditisation. Complication. Manual processes. Opacity. Too much fine print. Warped policies. Scamming. Too many hiding features. Loopholes. Fear. Intimidating processes.
Plum is fixing this. The first 30 days are where trust is built or lost. Your job is to make those 30 days exceptional: for every HR admin, and every employee on their team. What we want to build is a seamless, high-touch activation journey for every employer and employee — from the moment they sign with Plum to the end of their first 30 days. Not a support queue. Not a checklist. A red carpet.
Your job is to lead this charter, from vision to execution.
2. Why It Matters for Plum
First impressions are permanent. The first 30 days are when customers decide whether Plum is a vendor or a partner.
When activation is poor, renewals are transactional. When activation is exceptional, customers become advocates — the kind who renew without negotiation and refer without being asked. Every percentage point of activation gain directly compounds into retention, NPS, and revenue.
We believe the Red Carpet Experience is a growth lever, not an operational cost. Done right, it makes our Account Management team's job easier, our support team's job lighter, and our customers' lives genuinely better.
3. What you will do
- Lead the team which will own and manage the onboarding process for our most important customers from pre-sales through successful onboarding closeout
- Partner closely with Account Managers and Insurers to ensure smooth customer handoff experience
- Understand customer goals and successfully manage their onboarding timeline towards value
- Report on metrics and customer feedback to assess the impact of successful onboarding and to help identify new customer initiatives and product opportunities
- Help the team deliver live and scalable training sessions customized to customer maturity and needs
- Understand and consult on product and industry best practices in order to act as a trusted advisor to our customers and inspire new possibilities using our product
Key outcomes you will chase will be the % of customers who achieve the below states in the first 30 days