Marketing & Social Media Specialist (Remote) (Canada)

Marketing & Social Media Specialist (Remote) (Canada)

03 Aug
|
Securranty
|
Canada

03 Aug

Securranty

Canada

Location: Remote

Job Type: Full-time, Permanent Salary: CAD $55,000 – $75,000 per year

Company HQ: Houston, Texas, United States

About Us

Securranty is a growing US-based company in the Electronics Warranty & Insurance industry. As we expand our presence in the Canadian and North American markets, we're looking for a creative, self-driven marketing professional to own our brand presence and drive our marketing efforts across all channels — fully remote.

The Role

Reporting to the VP of Business Development at our US head office, you will be the go-to person for all things marketing. You'll manage our social media channels end-to-end and lead broader marketing initiatives — from campaigns and content to analytics. This is a hands-on remote role with real ownership, working collaboratively with a US-based team during Central Time business hours.

Key Responsibilities

- Develop, schedule, and publish engaging content across all social media platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, X)
- Build and execute the company's overall marketing strategy and annual marketing calendar
- Plan and manage paid digital campaigns (Google Ads, Meta Ads, LinkedIn Ads) within budget
- Create and manage email marketing campaigns and newsletters
- Maintain and update website content; lead SEO efforts, including optimization for AI-powered search (AI Overviews, ChatGPT, Perplexity, Claude, and other answer engines — often called GEO/AEO)
- Structure content so it is discoverable and citable by AI search tools (schema markup, FAQ formats, authoritative sourcing, llms.txt) and track brand visibility in AI-generated answers
- Produce or coordinate creative assets (graphics, short video, photography) using tools such as Canva or Adobe Creative Suite
- Monitor, analyze, and report on marketing performance (engagement, traffic, leads, conversions) and recommend improvements
- Manage the company's online reputation, including reviews and community engagement




- Coordinate with external vendors, freelancers, and agencies as needed
- Ensure brand consistency across all channels and materials

Qualifications

- 2–5 years of experience in marketing, with hands-on social media management experience
- Authorized to work in the United States
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- Proven track record growing social media audiences and engagement
- Experience with social media management tools (e.g., Hootsuite, Buffer, Later)
- Working knowledge of Google Analytics, Meta Business Suite, and email platforms (e.g., Mailchimp, Constant Contact)
- Understanding of both traditional SEO and emerging AI search optimization (GEO/AEO) — how content gets surfaced and cited in AI Overviews and AI assistants
- Strong writing and communication skills
- Basic graphic design and video editing skills
- Organized, self-motivated, and proven ability to work independently in a remote environment

Nice to Have

- Prior experience working remotely for a US or international company
- Experience marketing to both Canadian and US audiences
- Experience with paid advertising campaign management
- SEO/SEM knowledge
- Photography or videography skills
- Basic graphic design and video editing skills,
- CRM experience (e.g., HubSpot, Salesforce)

What We Offer

- Competitive salary: CAD $55,000 – $75,000 based on experience
- 100% remote work — no commute, ever
- Performance Bonuses
- Paid Vacation: Minimum 2 weeks annually
- Paid USA Federal Holidays
- Health & Wellness Benefits
- Professional Development Opportunities

Why Join Securranty?

- Growing technology-driven insurance company
- Opportunity to work with education and enterprise clients
- Remote-first work environment
- Competitive compensation with commission upside

Equal Opportunity

- Securranty is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.

Perks:

- Work from home

Work Location: Remote

📌 Marketing & Social Media Specialist (Remote) (Canada)
🏢 Securranty
📍 Canada

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