We are a high-tech, innovative, full-service dental laboratory located in Toronto. We are seeking an experienced Senior Salesforce Administrator & Developer to lead the administration, optimization, automation, and integration of our Salesforce ecosystem while driving digital transformation across Sales, Marketing, Customer Service, and Operations.

This is a experienced, hands-on role for someone who enjoys solving business challenges, building scalable Salesforce solutions, and delivering measurable business results.

Key Responsibilities

Salesforce Administration & Platform Management

- Administer, maintain, and continuously optimize Salesforce Sales Cloud, Marketing Cloud Account Engagement (Pardot) and Experience Cloud.
- Evaluate the current Salesforce environment and recommend improvements to maximize system performance and user adoption.
- Configure custom objects, fields, validation rules, page layouts, permissions, security, reports, dashboards, and Lightning applications.
- Manage Salesforce releases, testing, deployments, and production support.
- Ensure Salesforce follows best practices for security, scalability, and performance.

Salesforce Development & Automation

- Design and build scalable automation using Salesforce Flow and other declarative tools.
- Develop custom applications, using Salesforce Platform app builder capabilities.
- Improve operational efficiency by automating manual marketing processes.
- Support AI-driven automation initiatives using Salesforce Agentforce and Einstein capabilities.

Integration & Enterprise Automation

- Lead Salesforce integration projects with third-party applications, APIs, ERP systems, websites, social media platforms and CRM software.




- Design and maintain secure and reliable data synchronization between systems.
- Monitor integrations and troubleshoot issues to ensure business continuity.

Sales & Marketing Optimization

- Optimize Sales Cloud to improve lead management, chance management, forecasting, and pipeline visibility.
- Configure Marketing Cloud Account Engagement (Pardot) for lead nurturing, segmentation, and customer journeys.
- Build automated marketing campaigns, email journeys, drip campaigns, and lead scoring models.
- Improve customer acquisition, lead conversion, and customer retention through automation and data-driven strategies.

Reporting & Business Intelligence

- Design executive dashboards and KPI reports for Sales, Marketing, Customer Service, and Operations.
- Maintain Salesforce data quality through data cleansing, validation, deduplication, and governance.
- Provide strategic recommendations based on business analytics and Salesforce insights.
- Present regular performance reports to senior management.

Continuous Improvement

- Identify opportunities to improve business processes through Salesforce technology.
- Stay current with Salesforce releases, AI innovations, automation technologies, and industry best practices.




- Train and support users to maximize Salesforce adoption across the organization.

Required Qualifications

- Minimum 5 years of hands-on Salesforce Administration and Development experience
- Proven experience administering Salesforce Sales Cloud and Experience Cloud
- Proven experience administering Marketing Cloud Account Engagement (Pardot)
- Strong experience designing Salesforce automation using Flow
- Experience with Salesforce integrations using APIs and middleware
- Experience implementing enterprise automation solutions
- Strong understanding of Salesforce security model, profiles, permission sets, sharing rules, and governance
- Experience creating dashboards, reports, and business analytics
- Excellent troubleshooting, analytical, and problem-solving skills
- Strong communication and stakeholder management skills

Required Salesforce Certifications

Applicants must hold the following certifications:

- Salesforce Certified Administrator
- Salesforce Platform App Builder
- Salesforce Sales Cloud Consultant
- Salesforce AI Associate
- Salesforce Certified Automation Specialist
- Workato Enterprise Automation Certification

Preferred Qualifications

- Experience integrating Salesforce with CRM or Dental Management software
- Knowledge of APIs, web services, and integration architecture
- Experience with Salesforce Data Loader and deployment tools
- Experience working in healthcare or dental industries is considered an asset

Contract terms

- First 3 Months, minimum 6-8 hours per day (on-site)
- After 3 months, Remote support on-call basis or 2 days per month on-site if needed.

Pay: $45.00-$65.00 per hour

Work Location: In person

📌 Senior Salesforce Administrator & Developer (Canada)
🏢 Recognized
📍 Canada