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The Business Development Representative (BDR)- is responsible for driving top-of-funnel activity by identifying, engaging, and qualifying potential customers across Ontario. Working remotely, this role supports both the Corporate and Market-Based Re-Engagement sales teams by setting qualified appointments using company-provided lead sources.

This is a high-energy, outbound-focused role suited for self-starters who are motivated by goals, excited to learn, and committed to building a pipeline for a high-impact sales organization. The representative should take pride in delivering service excellence and leveraging technology/Customer Relationship Management (CRM) to support the achievement of monthly goals.

JOB RESPONSIBILITIES

- Complete a comprehensive onboarding program that requires successfully completing coursework, passing assessments, and demonstrating the appropriate skills to begin fulfilling the following responsibilities:
- Conduct outbound outreach (calls, emails, and texts when appropriate) to company-provided leads.
- Quality leads based on pre-defined criteria for re-engagement or market-based sales appointments.
- Set and confirm appointments with Re-Engagement and Market-Based Advisors.
- Leverage CRM, outreach programs, and technology to manage lead status, appointment activity, and follow-ups.
- Collaborate with their Sales Managers and regional leadership to optimize messaging and campaign strategy.
- Meet or exceed daily, weekly, and monthly KPI targets for outreach and appointments set.
- Maintain accurate, up-to-date records in CRM.
- Seek out a manager’s coaching to improve sales cycle, techniques, proficiency,



and product knowledge
- Complete annual certification on critical skills as deemed necessary for success.

KEY SUCCESS METRICS

- Activity Volume (calls, emails, texts)
- Qualified Appointments Set (weekly/monthly)
- Conversion Rate to Appointment (hold rate%)
- Feedback from field sales teams

MINIMUM Requirements

Education

- High School Diploma or equivalent

Experience

- Sales or Customer experience preferred
- Previous experience with Customer Relationship Management (CRM) sales systems preferred

Knowledge, Skills, and Abilities

- 1+ year in sales, customer service, call center
- Experience in outbound calls or appointment setting calls is a strong asset.
- Robust verbal and written communication skills.
- Proficient computer skills including the MS Office suite
- Proficient computer skills with CRM and Social Networking Apps preferred
- Bilingual, knowledge of another language preferred
- Professional attire is required when meeting with clients or representing the company
- Professional, coachable, and goal-oriented
- Able to work flexible hours, including evenings and weekends

Work CONDITIONS

Work Environment

- Work indoors during all seasons and weather conditions
- Comply with the Corporate dress code policy
- Reliable internet access

Work Postures

- Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

- Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Work Hours

- Working beyond “standard” hours as the need arises

Compensation :

- 20$/hr

Postal Code: L6T 5N9

Category (Portal Searching): Sales

Job Location: CA-ON - Brampton

📌 Business Development Representative (Canada)
🏢 Dignity Memorial
📍 Canada