About the Employer

A growing British Columbia law firm is seeking a motivated Digital Marketing & SEO Specialist to manage and strengthen its online presence.

The firm operates from multiple locations and provides legal services in several areas of litigation. This position is well suited for someone who enjoys taking ownership of digital marketing initiatives and contributing directly to the growth of an expanding skilled-services organization.

The identity of the employer will be disclosed to shortlisted candidates.

Position Overview

The successful candidate will be responsible for implementing and improving the firm’s digital marketing strategy, with a particular focus on search engine optimization, local search, website content, lead generation, and brand development.

Responsibilities

Search Engine Optimization and Website Management

- Develop and implement on-page and off-page SEO strategies
- Conduct keyword research and competitor analysis
- Optimize website pages, landing pages, and written content
- Identify and address technical SEO issues
- Improve website performance, user experience, and conversion rates
- Manage website updates and publish content through WordPress or a similar content management system
- Monitor organic rankings, website traffic, and lead generation performance

Local SEO

- Manage and optimize Google Business Profiles for multiple office locations
- Develop strategies to improve visibility in Google Maps and local search results
- Build and maintain accurate local citations and directory listings
- Monitor local rankings and competitor activity
- Assist with review generation and online reputation management
- Ensure consistent business information across online platforms

Content Marketing





- Write and edit SEO-focused blog posts, articles, landing pages, and service pages
- Work with professionals within the firm to develop informative and engaging content
- Maintain a content calendar
- Identify content opportunities based on search trends and client inquiries
- Ensure that content is accurate, professional, and consistent with the firm’s brand

Social Media and Brand Development

- Manage the firm’s presence on LinkedIn, Instagram, Facebook and other relevant platforms
- Create professional graphics and marketing materials using Canva or similar software
- Assist with professional profile development and thought leadership content
- Maintain brand consistency across digital and print materials
- Support promotional campaigns, announcements, and firm initiatives

Analytics and Digital Growth

- Track website and marketing performance using Google Analytics, Google Search Console, and related platforms
- Prepare regular reports on rankings, traffic, leads, and campaign performance
- Identify opportunities to improve lead quality and conversion rates
- Assist with Google Ads and other paid digital campaigns
- Coordinate with external agencies, vendors, and freelancers when required
- Monitor marketing trends and recommend new growth opportunities

Qualifications

- Two to four years of experience in SEO, digital marketing,



content marketing, or a related field
- Strong knowledge of local SEO and Google Business Profile optimization
- Experience managing WordPress or another content management system
- Working knowledge of Google Analytics and Google Search Console
- Familiarity with commonly used SEO and keyword research tools
- Strong writing, editing, and communication skills
- Experience creating marketing materials using Canva or similar software
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and work independently
- A results-oriented approach with an interest in measurable growth

Experience working with a law firm, professional services organization, or regulated industry is an asset but not required.

Knowledge of Google Ads, paid social advertising, website conversion optimization, or email marketing will also be considered an asset.

Compensation and Benefits

- Annual salary of $50,000 to $65,000, based on experience
- Extended health and dental benefits
- Paid vacation
- Professional development opportunities
- Collaborative and supportive work environment
- Opportunity to take ownership of the digital marketing function within a growing organization

Application Process

Applicants are invited to submit a resume and a brief cover letter outlining their experience in SEO, local search, content marketing, and digital growth.

Applications will be treated confidentially. The employer’s identity and further details regarding the position will be provided to candidates selected for an interview.

Pay: $50,000.00-$65,000.00 per year

Benefits:

- Dental care
- On-site parking

Work Location: In person

📌 Digital Marketing Specialist (Canada)
🏢 Recognized
📍 Canada