Drive impactful B2B marketing strategies at Medcan, focusing on direct, indirect, and account management channels. This role combines strategic planning with hands-on execution to achieve client growth. As the B2B Marketing Manager, you will oversee the annual marketing plan, ensuring alignment with revenue targets and client acquisitions.

Collaborate with cross-functional teams to create a full-funnel demand model tailored for B2B healthcare. You will manage and mentor a Marketing Specialist to achieve high-performance outcomes in campaign implementation. Key Responsibilities:

- Implement end-to-end B2B marketing plan
- Develop strategies for client engagement and conversion
- Execute account-based marketing and demand generation
- Build B2B nurture strategies alongside Growth teams
- Optimize conversion tools with Sales collaboration Requirements:
- Proven experience in B2B marketing management
- Strong knowledge of digital and traditional media
- Experience in lead generation and account-based marketing
- Excellent leadership and team-building skills
- Ability to analyze market trends and competitive landscape Elevate Medcan's B2B marketing through cutting-edge strategies and effective team management.

📌 B Marketing Manager at Medcan (Toronto)
🏢 PVH (Tommy Hilfiger/Calvin Klein)
📍 Toronto