About Us

At NightRider™ LEDS, we don’t just provide lighting, we deliver performance, reliability, and real value to our dealer network. As a premium brand at an accessible price, we specialize in Industrial Grade Tough, Individually Tailored Lighting Solutions for professionals across heavy equipment, construction, logging, and agriculture.Our growth is driven by strong dealer partnerships, and that starts with finding the right ones.We live by our values:

- We Win When Our Dealers Win
- Be Passionate About Delivering Our Best Products
- Provide the Right Solutions That Set Our Dealers Up for Success
- Together, as One NightRider Nation, We Own the Night

About the Role We are looking for a driven, high-energy Business Development Associate to focus on one thing, building a pipeline and bringing in new business.This is a pure hunter role. Your primary responsibility is to identify, engage, and qualify new dealer opportunities, turning cold prospects into warm conversations and long-term partners.You will spend the majority of your time prospecting, cold calling, following up, and creating opportunities for the sales team. If you enjoy the chase, thrive on rejection, and know how to turn persistence into results, this role is built for you.

Key Responsibilities

- Proactively identify and prospect new dealer opportunities across target industries and territories
- Build and maintain a consistent, high-quality pipeline through outbound calls, emails, and strategic outreach
- Execute high-volume cold calling and outreach activities daily
- Qualify leads based on fit, opportunity size, and alignment with NightRider’s ideal dealer profile
- Book meetings and generate sales-ready opportunities for the next stage of the sales process
- Research accounts, understand their business, and tailor outreach messaging accordingly
- Consistently follow up with prospects to maintain engagement and move them through the pipeline




- Track all activities, notes, and opportunities accurately in the CRM
- Collaborate with the sales and leadership team to refine outreach strategies and messaging
- Stay informed on industry trends, competitor activity, and market opportunities
- Continuously improve outreach techniques, scripts, and conversion strategies

What You Bring

- A true hunter mindset with a strong drive to win new business
- Resilience and comfort with rejection, using it as motivation to improve
- Excellent communication skills with the ability to engage and influence decision-makers
- High level of activity, urgency, and self-motivation
- Strong organizational skills and ability to manage a pipeline effectively
- Experience with CRM systems such as Salesforce, HubSpot or other
- Confidence using tools like Excel, Teams, and prospecting platforms
- Previous experience in outbound sales, business development, or lead generation is a strong asset, especially in B2B environments

What Success Looks Like

- Consistently hitting daily and weekly outreach targets
- Building a strong, qualified pipeline of recent dealer opportunities
- Generating a steady flow of booked meetings and sales-qualified leads
- Contributing directly to revenue growth through new dealer acquisition

Why Join NightRider™ LEDS?

- Competitive hourly rate plus performance incentives
- Clear growth path into closing or senior sales roles
- High-impact role directly tied to company growth
- Supportive, fast-paced, and team-driven environment
- Work alongside people who are passionate about winning

Ready to Hunt? If you are someone who thrives on building a pipeline, chasing opportunities, and turning no into next, we want to hear from you. Apply today and help us expand the NightRider dealer network.

Preferred Applicants: Based in Alberta

Pay: From $30.00 per hour

Benefits

- Dental care
- On-site parking
- RRSP match
- Wellness program

Work Location: In person

📌 Business Development Associate (Edmonton)
🏢 NightRider LEDs
📍 Edmonton